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42 Dental Tribune Middle East & Africa Edition | March-April 2015news www.fdi2015bangkok.org www.fdiworldental.org Annual World Dental Congress 22 - 25 September 2015 - Bangkok Thailand FDI 2015BANGKOK Deadline for early bird registration 15 June 2015 “Smile for life” campaign: FDI encourages people to limit sugar intake Sugar has a significantly negative impact on oral health, as it can harm tooth enamel. (Photograph: ptnphoto/Shutterstock) < Page 2 “Healthcare technology has recently become Finland’s largest high-tech export... ” ByDentalTribuneInternational G ENEVA, Switzerland: As World Oral Health Day (WOHD) 2015 approach- es, FDI World Dental Federation advises people to consider the impact of frequent sugar con- sumption on their smile for life. Dental caries is the most com- mon non-communicable dis- ease in the world, and research has demonstrated that sugars are the main cause of tooth de- cay. When one eats or drinks some- thing sugary, the bacteria in the plaque feeds on the sugar and releases acid that attacks teeth for about one hour. Frequent consumption of sugar results in prolonged acid attacks, weaken- ing the protective outer layer of the teeth. Speaking about this process, Dr Jaime Edelson, chairperson of the FDI WOHD task team, commented: “Sugar reacts with bacteria in the mouth, which to- gether form an acid that damag- es the enamel. When this keeps happening, a hole is formed in the tooth, which then requires filling and may over time lead to an extraction. By paying close at- tention to how often we are con- suming sugary foods and drinks, the number of acid attacks on our teeth can be reduced.” WOHD is an opportunity for the FDI to draw attention to proven oral care behaviours that peo- ple can adopt to protect their teeth—for life. These include brushing twice a day with a flu- oride toothpaste, cutting down on consumption of sugary foods and drinks between meals, and chewing sugar-free gum after meals and snacks when on the go and brushing is not feasible. FDI President Dr Tin Chun Wong commented, the theme of “World Oral Health Day 2015, ‘Smile for life!’, has a double meaning—lifelong smile and celebrating life. Smiling implies self-confidence and having fun, as people only smile if they are happy and have a healthy life. Please take the time to consider your oral health and bring a smile to everyone around you.” world’s largest manufacturers of dental technology, with a prod- uct portfolio that has placed it in the vanguard of the industry. “We received a unique oppor- tunity to share our growth story with the Swedish leaders and to introduce to them our newest dental and healthcare innova- tions, such as combinations of patient 3-D data. Thanks to the emergence of 3-D technologies and applications, dental care is undergoing a remarkable change,” said Tuomas Lokki, Senior Vice-President of Plan- meca. “A great deal has been done in Finland to promote in- novation. One of our country’s main strengths is the active dialogue between companies, academia and the government. Healthcare technology has re- cently become Finland’s larg- est high-tech export, and we’re proud to be forerunners in the field,” Lokki stated. The Royal Technology Mission visit was organised by the Royal Swedish Academy of Engineer- ing Sciences. The academy has organised similar excursions around the world since 1984. In addition to His Majesty, the mission is formed by business executives and other influential figures from Sweden’s private and public sectors.