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32 Dental Tribune Middle East & Africa Edition | March-April 2015industry BRAND PR MISE Q U A L I T Y S E L E C T I O N P E R F O R M A N C E Rely On Us for Quality, Selection and Performance. Henry Schein is a name you can trust. Our Brand Promise We provide the broadest selection of relevant products in the industry at the best possible value, to help you run your business more profitably. We stand behind all of our products with a 100% guarantee of satisfaction. Our products offer you maximum value without compromising on quality. We offer over 8,000 products you can trust to fulfill your needs—each bearing the Henry Schein Seal of Excellence— your guarantee of satisfaction. • Growing selection of value-priced products • All essential categories including diagnostics and infection control • High standards of quality and effectiveness Contact: Antonio Plata Phone: 631-843-5325 email: antonio.plata@henryschein.com 14ER3194 Dental Tribune_A4_Layout 1 12/2/14 4:15 PM Page 1 By Unilever D ubai, UAE: 16 February 2015 – New data present- ed at IADR Cape Town on 26th June, now published in the Journal of Dentistry, dem- onstrate the efficacy of Unile- ver’s REGENERATE Enamel Science™, the newly launched dental care system proven to help reverse the early and invis- ible stages of the enamel erosion process. REGENERATE Enamel Sci- ence™ is the first and only sys- tem proven to form hydroxyapa- tite, with identical composition to underlying enamel mineral2. The dental care system, with its unique internationally pat- ented* NR-5™ technology, helps recover 82% of enamel hard- ness after three days of use3**. A new in situ study shows that the novel technology in REGENER- ATE Enamel Science™ is effec- tive in the mouth and is able to re-harden enamel significantly better than fluoride-only tooth- paste1 . Inspired by research on bone repair technology, Unilever Oral Care scientists carried out both in vitro and in situ studies, which proved that calcium silicate can deposit onto sound and eroded enamel2 . Upon this discovery, the novel NR-5™ technology was developed to augment the natural mineralization process- es of human saliva by provid- ing a combination of calcium silicate and sodium phosphate, which help to form a fresh sup- ply of hydroxyapatite that wraps and integrates onto teeth2 . Professor Nicola West, Honor- ary Consultant in Restorative Dentistry (University of Bristol UK), who was involved in the in vitro research on REGENERATE Enamel Science™ system, says: “Erosive tooth wear by dietary acids is a real dental health is- sue and a growing problem. Pa- tients are concerned about their tooth wear, which often results in sensitive teeth. Dentists and patients find erosive tooth wear hard to manage and treatment solutions for it are limited. We now have new proven scientific evidence, published in high im- pact dental journals, showing that NR-5™ technology works to remineralise the tooth, and this solution to tooth wear is fast act- ing and easy to use.” Speaking about the technology that has been developed through over 9 years of research, Unile- ver’s oral care researcher who led the team, Fred Schäfer says: “The innovative mechanism of action of the calcium silicate and sodium phosphate in this novel dental care system pro- vides enamel re-hardening that is significantly greater than with fluoride-only toothpaste. This new approach has been proven to help restore acid-challenged enamel.” The REGENERATE Enamel Science™ system consists of an Advanced Toothpaste for daily brushing and a Boosting Serum (with two custom-fit mouth trays) for application at home, monthly for 3 consecutive days. When used in combination with the daily Advanced Toothpaste, the Boosting Serum increases the Advanced Toothpaste effec- tiveness by 43%4+ , enhancing the power of enamel regenera- tion. The scientific studies have been published in the June 2014 sup- plement of the Journal of Den- tistry. A link to these studies can be found on the REGENERATE Enamel Science™ website: www.RegenerateNR5.com. Unilever unveils scientific data supporting REGENERATE Enamel ScienceTM, the new dental care system proven to reverse the Enamel erosion process Unique NR-5™ Technology Provides Clinically Proven Superior Enamel Re-Hardening Compared With Fluoride-Only Toothpaste1 Regenerate Enamel Science™ can be found exclusively at Boots Pharmacy across the UAE starting from the below prices: - REGENERATE Enamel Sci- ence™ Advanced Toothpaste, AED 60 - REGENERATE Enamel Sci- ence™ Boosting Serum, AED 190 References 1. Joiner A, Schäfer F, Naeeni MM, Gupta AK, Zero DT. Remin- eralisation effect of a dual-phase calcium silicate/phosphate gel combined with calcium silicate/ phosphate toothpaste on acid- challenged enamel in situ. Jour- nal of Dentistry 2014; 42 (Suppl 1):S53-59. 2. Sun Y, Li X, Deng Y, Sun JN, Tao D, Chen H, Hu Q, Liu R, Liu W, Feng X, Wang J, Carvell M, Joiner A. Mode of action studies on the formation of enamel min- erals from a novel toothpaste containing calcium silicate and sodium phosphate salts. Jour- nal of Dentistry 2014; 42 (Suppl 1):S30-8. 3. Hornby K, Ricketts SR, Phil- potts CJ, Joiner A, Schemehorn B, Willson R. Enhanced enamel benefits from a novel toothpaste and dual phase gel containing calcium silicate and sodium phosphate salts. Journal of Den- tistry 2014; 42 (Suppl 1):S39-45. 4. Jones SB, Davies M, Chapman N, Willson R, Hornby K, Joiner A, West NX. Introduction of an interproximal mineralisation model to measure reminerali- sation caused by novel formula- tions containing calcium silicate, sodium phosphat e salts and flu- oride. Journal of Dentistry 2014; 42 (Suppl 1):S4 6-52. * Patents granted and pending ** Based on an in vitro test meas- uring enamel hardness after 3 days, combined use of tooth- paste and serum. + As demonstrated in a 3 day in-vitro test measuring enamel hardness: combined use of RE- GENERATE Enamel Science™ Advanced Toothpaste and Boost- ing Serum vs Advanced Tooth- paste only. For further information, please contact: Rola Awad PR Executive, Unilever E-mail: Rola.Awad@unilever.com Nikhita Phulwani PR Executive, Unilever E-mail: Nikhita.Phulwani@ unilever.com Contact Information 14ER3194 Dental Tribune_A4_Layout 112/2/144:15 PM Page 1