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Dental Tribune Middle East & African Edition

Dental Tribune Middle East & Africa Edition | March-April 2015 27interview Henry Schein Dental, Dr. Ghassan Nasser Hussein, Sales and Marketing Director (Henry Schein) Middle East and North Africa, Mobile: +971 50 4813292, Tel: +971 6 5252842, Fax: +971 6 5531291 E-mail: ghassan.nasser@henryschein.com Individual design of glass surfaces: Choose your prefer- red colours, patterns or photos! Ritter Concept GmbH, Germany, Christian Findeisen Sales and Key Account Manager , Middle East/ Africa Ritter Concept GmbH, Mobile: +971 56 9578689 E-mail: christian.findeisen@ritterconcept.com www.ritterconcept.com *** Exclusively distributed by Henry Schein Middle East *** Ritter made in germany l Very reliable and stable electric dental unit l Perfect comibination of functionality and design l Available with hanging or swinging hoses and many modern color versions l Personality first - design the dentist element with your personal practice logo or picture Ritter Aria SR / Aria Smart Simple solutions - highly efficient. DENTS Dr. Logo > Page 28 By Dental Tribune MEA D UBAI, UAE: Ritter Con- cept is known for offering 127 years of Dental Expe- rience. The German owned and operated company has all their products ‘Made in Germany’ at the modern production facil- ity located in Zwönitz (Saxony, East Germany). The company is known for a Leading Edge De- sign and High Level of Function. We interview the CEO of Ritter, Mr. Werner Schmitz to find out his thoughts on Dentistry. Dental Tribune MEA: Mr. Wer- ner Schmitz, it is a pleasure to interview you. Could you tell us how you became involved with Ritter and the changes that have taken place since you became CEO? Mr. Werner Schmitz: When I took over Ritter in 2004, the company faced a relatively dif- ficult situation. In the follow- ing years the business has been continuously built again. We re-launched our portfolio and amended it with modern and highly innovative dental units, autoclaves, compressors and x- ray devices in order to offer an overall-concept to the dentists. Step by step we re-gained the confidence and trust of our cus- tomers. Today the Ritter prod- uct range contains more than 20 product divisions, which are available worldwide. Users ap- preciate Ritter products for their high product quality, innovative technologies, reliability and easy maintenance aspects – Made in Germany. How does Ritter stand out amongst the highly competi- tive dental industry? Ritter is able to benefit from a 127 year old history and the cor- responding experience. Though we foster the old values of a still owner-managed company, com- bined with modern processes and products, in our daily work as well as in the relationship to our customers. Therefore the - let’s say Unique Selling Point - “owner-managed” is relevant for the company’s success. Most of the German companies are characterized by rational and economic intentions, which are dictated by the investors. Ritter’s understanding of a company’s philosophy is completely differ- ent and based on a mutual un- derstanding and a fair and rea- sonable partnership. Ultimately I haven’t made all these efforts within the last 11 year in order to sell the company at a later point. I will rather pass it over to my family and children. The stability of values is not only re- flected in our image, but also in our product range. Ritter does not use standard plastic compo- nents for the products but parts made from fiberglass, metal, aluminium, etc. The difference is obvious: Longevity, solidity and low needs for service or re- pairs. Paired with our flexibil- ity and lean structures, Ritter is able to offer premium products at a very interesting price-ratio- performance to the users. As of 1st of June 2014 Rit- ter signed a deal with Henry Schein for an exclusive coop- eration for the Middle East. How has and will this help you to develop your presence here in the MEA region? Ritter is delighted to set up the latest sales and service approach with such a strong and interna- tionally experienced partner like Henry Schein. We believe, that the mix of local background and knowledge of two global companies will be the gateway to success. Henry Schein Middle East LLC is based in Dubai di- rectly. All customer requests can be handled locally, in a quick and flexible way. The technical engineers are specialised in the installation and service of den- tal equipment. Moreover Henry Schein provides a strong net- work of dedicated Henry Schein distributors in each country. The experienced Ritter Export Managers support all activities continuously. The customers receive a full-service spectrum of care. Also the upcoming tradeshow in Dubai represents a good opportunity to show our common strengths. We strongly believe that this partnership will create a wide range of synergies and services from which our cli- ents will benefit. What is your impression of the Middle Eastern Dental Mar- ket and level of Dentistry? In my opinion the Middle East- ern Dental Market is one of the fastest growing markets world- wide. Users emphasise on high- level products with outstanding quality aspects. Also the product design plays an important role. Practices in the Middle East are equipped in a very modern and innovative way and the users at- tach importance to provide first class dental treatments to their patients. To all these aspects, Ritter has the appropriate an- swer with a sophisticated range of products and services. How do you educate your cur- rent clients and what are your plans in enlarging your client portfolios in the region? Mr. Werner Schmitz, CEO took over Ritter in 2004 “The Middle Eastern dental market is one of the fastest growing markets worldwide” Middle East and North Africa, Mobile: +971504813292, Tel: +97165252842, Fax: +97165531291 Ritter Concept GmbH, Mobile: +971569578689

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