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Dental Tribune Middle East & Africa Edition | March-April 2015 11oral health Myths vs. Truths By Beverly Hills Formula T here are many misunder- standings surrounding whitening toothpastes. We tackle the common patient misconceptions to help you con- fidently recommend the most suitable choice for your patients. Although teeth whitening has become one of the most sought after cosmetic dental treatments requested by patients, not all will want to “splash their cash” on these expensive treatments, but, by the same token, they are also dubious about whitening tooth- pastes: 1) “Whitening toothpastes are in-effective” In late 2012, whitening tooth- paste came under scrutiny when Arm & Hammer’s Advanced Whitening toothpaste adver- tisements were banned after it emerged that 43 per cent of us- ers, during a four-week trial, either saw no improvement or were left with darker teeth (1). By association, many patients assume that all whitening tooth- pastes do not live up to their claims. Contrary to this, it’s important that the effective toothpastes available, which are clinically proven to work, are brought to your patients’ attention. These products should contain ingredi- ents such as the stain-dissolving agent, Pentasodium Triphos- phate and anti-tartar ingredient, Tetrasodium Pyrophosphate. Pentasodium Triphosphate can remove deep surface stains as part of a daily oral care regime to brighten, lighten and whiten teeth. It also prevents food par- ticles settling on the teeth, effec- tively keeping teeth whiter for longer. For extra stain removal, Tetrasodium Pyrophosphate coats the surface of the teeth to prevent bacteria forming, leav- ing teeth feeling and appearing brighter all day. 2) “Whitening toothpastes use harsh abrasives to remove stains” There is a misconception that to remove dental stains caused by smoking and some foods and drinks, patients need to resort to products that contain harsh abrasives. This is not the case. Recommend patients use whit- ening toothpastes that contain Hydrated Silica. This low abra- sive polishing ingredient, which is frequently combined with the softer calcium carbonate to pro- vide a smooth gel-like quality, works hard to remove plaque and stains and whiten the teeth. It has no distinctive taste or odour and may also be labelled as amorphous silicon dioxide, si- licic acid, or silica gel. This mild abrasive is harmless and is even listed by the US Food and Drug Administrative as “Generally Recognised as Safe”. 3) “I suffer from sensitivity so whitening toothpastes are not for me” Teeth sensitivity is a common dental problem and there are many brands of toothpastes that claim to treat sensitivity. However, recommend patients to use toothpaste that contains Potassium Nitrate. This desen- sitising agent relives tooth sensi- tivity by effectively blocking the transmission of pain sensation between the nerve cells that en- able cold and hot sensations to reach the tooth’s nerves. There are toothpastes available that combine Hydrated Silica for high performance whitening and Potassium Nitrate for rapid sensitivity action. 4) “I tend to suffer from bad breath occasionally so whiten- ing toothpaste wouldn’t be my main concern” Bad breath is a very common concern and can impact on self- confidence, image and health. Many enjoyable foods and bev- erages, for example onions, garlic and coffee can cause bad breath affecting ones day to day routine. Activated charcoal has the ability to remove impuri- ties and bacteria and toothpaste containing this ingredient can benefit your patients’ daily con- fidence and over all oral health. Patients complaining of bad breath, the recommendation of this ingredient, an age old whit- ener, can help safely eliminate odour causing bacteria whilst maintaining the mouths natu- ral balance. In addition to this, charcoal is known to remove impurities while safely dissolv- ing stains. Addressing concerns Beverly Hills Formula offers an entire range of products to ad- dress all these patient concerns. Low in abrasion, Perfect White toothpaste contains Hydrated Silica; stain dissolving agent, Pentasodium Triphosphate; and anti-tarter ingredient, Tetraso- dium Pyrophosphate. For extra stain removal, this toothpaste can be left on the teeth for up to one minute before brushing. And for patients who suffer from sensitivity, but long for that gleaming Hollywood Smile, Per- fect White Sensitive is the tooth- paste of choice as it contains desensitising agent, Potassium Nitrate. Boasting an innovative formu- lation, Perfect White Black con- tains activated charcoal along with the stain dissolving ingredi- ents in Perfect White to provide a solution for patients looking to combat bad breath whilst also dissolving surface stains. Ultimately, Beverly Hills For- mula’s range of whitening tooth- pastes offers patients an afford- able way to restore the natural whiteness of their teeth by re- moving stains from the tooth surface, whilst providing that all-important, long-lasting pro- tection. References (1) The whitening toothpaste that can make teeth DARKER: Ad starring Blue Peter girl Katy Hill banned after customers say product didn’t work: http://www.dailymail.co.uk/ n e w s / a r t i c l e - 2 2 1 8 7 7 3 / The-whitening-toothpas- temake-teeth-darker-Adverts- tarring-Katy-Hill-banned-cus- tomers-say-product-didnt-work. html?ito=feeds-newsxml For more information, please call +353 1842 6611; email info@ beverlyhillsformula.com; or visit www.beverlyhillsformula.com Follow us on: Twitter: @BHF_Whitening Contact Information n e w s / a r t i c l e - 2218773 / call +35318426611; email info@