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ePaper created 2015-03-06, 14:42:46 | version 1.33.01
44 I I special _ digital technologies planning and coordination process and the process chain has been minimised. In terms of quality not much has changed, even though it mayhavebeenexpected.Withoutdoubt,material quality is perceived by the patient only in terms of shade (from gold to white) and the fit/security of a dental restoration is still dependent on the job instructions that have been received from the dental practice. Process quantity has seen a majorchange—nowadaysonlyhalfoftheoriginal dental lab processes are necessary in the lab in order to produce a functional, highly aesthetic dental restoration. Although in economic terms it means high capital investment costs for the dentallabowner,italsomeansthat,dependingon the amortisation period and the quantities to be made, he is able to make competitive prices when faced with market participants who attempt to penetrate the market by price dumping. These days, the dental lab is—more than ever—a serviceproviderforthedentalpracticeandlessand less a skilled trade. That naturally involves risks for the skilled occupation, but it also offers substantial opportunities. A dental lab owner can highlight his locational advantage and provide his special serv- ices and cooperation in a spirit of partnership. What type of dental lab are you? Do you rank among the dental labs that are still highly char- acterised by craftsmanship? Are you extremely uncertain and waiting to see what happens or do you lack the required knowledge of economics or marketing to also embark on the path of digitisa- tion? The fact is that anyone who fails to have an openmindaboutdigitaltechnologywillnolonger have a major player role among the dental labs. Fig. 3_Basic model of market participants in the value adding process, including digital dental technology. Fig. 4_Mandibular BDLoad, after milling process. CAD/CAM 1_2015 Fig. 4 Role of market participants in the value adding process, INCLUDING digital technology taking a ceramic crown as an example INDUSTRY DENTIST DENTAL LAB Manufacture/ supply of materials Diagnosis Preparation Shade taking Impression taking Digital scan Data transmission Scan of conventional impression Design preparation limits Milling Veneering/finishing Optional: Purchasing from milling centre/industry MILLING CENTRE Checking the dataset Design preparation limits Milling Dispatch to dental lab Optional: Completion and dispatch to dentist Milling centre Range of services identical to those of an external milling centre Fig. 3 CAD0115_42-48_Merz 02.03.15 12:57 Seite 3 CAD0115_42-48_Merz 02.03.1512:57 Seite 3