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cosmetic dentistry_ beauty & science International Edition

I industry news _ Micerium _The new European regulation about bleach- ingproductsallowstheuseofcosmeticbleaching substances with a maximum of 6 per cent hydro- gen peroxide. MiceriumS.p.A.workedhardtoconceiveaway of simplifying home bleaching, with the aim to provide dentists and patients with a rapid and effective treatment. White teeth are not only a trend, but they can help to smile and face life in a happy, positive and outgoing way. ENA White 2.0 is a patented system for cos- metic home bleaching, which is made up of a special toothbrush with a dispenser containing the 6 per cent hydrogen peroxide bleaching gel and the special accelerator XS151, which activates while brushing; the absorption rate of hydrogen peroxide is increased exponentially if compared to a traditional bleaching with tray. The unique properties of ENA White 2.0 re- duce the daily application time to only 2 minutes, instead of 6–8 hours of the traditional cosmetic home bleaching with tray. For a treatment plan of 10 days, the patient’s teeth would remain in contact with hydrogen peroxide for about 60/80 hours, against only 20 minutes with our innovative product. The risk of irritation and sensitivity is reduced thanks to the shorter contact period between the tooth and the bleaching gel, and the possi- bility of swallowing the gel during the treatment is lower. ENAWhite2.0,avoidingtheuseoftrays,allows you to save up on the cost of impressions, model withblockoutresin,thermoplasticsheet,printing and finishing. The special mini-head (GUM CARE) has been designed to protect gums and the innovative packaging allows you to perform the treatment even when not at home. ENAWhite2.0isasystembasedonanewtech- nology, which makes the bleaching procedure easier with unique advantages in the market._ 44 I cosmeticdentistry 1_2015 MICERIUM S.p.A. Via Marconi,83 16036Avegno Italy Tel.:+39 0185 7887 880 hfo@micerium.it www.micerium.com cosmeticdentistry _contact ENAWhite 2.0 —professional home bleaching CDE0115_44_Micerium 26.02.15 10:40 Seite 1 Tel.:+3901857887880 CDE0115_44_Micerium 26.02.1510:40 Seite 1

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