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ePaper created 2015-03-04, 10:43:31 | version 1.33.01
I practice management _Often times, a client will ask about leadership and management skills to help reduce the stress and frustration that may come from managing people in a dental practice. There are many great books on this subject, and recently, I’ve come across a great read, “Fred 2.0: New Ideas on How to Keep Delivering Ex- traordinary Results”, written by Mark Sanborn. Asanaside,it’sgreattoknowtherearedentistsout there who also enjoy something other than the den- taljournalswhichprovidetheknowledgeandun- derstanding of the healing arts of dentistry! Everynowandthen,thereisabookthatiswrit- tenwhereitdoesn’thaveanythingtodowithden- tistry, but it has everything to do with operating a busi- ness that can be incorpo- rated into running a dental practice; this is one of them. _Who is Fred? Fred is a real-life mailman, Fred Shea, who has adoptedacodeofsuccessandwhoisapersonwho is passionate about his ordinary job, treating those on his mail route as his friends. In the process, he has turned an ordinary job into something truly extraordinary! The author, Mark Sanborn, reminds us that our lives are what we make of them. And if we are bold enough to embrace the code of success, we will also reach even higher and do more. He wrote the book, “TheFredFactor”in2004,andtheideasandprinciples have been adopted by many companies across the country and other parts of the world. Not surprising, as you’ll see from what follows. But before I do, make sure you get the book—at a book store, downloaded onto an iPad or Kindle, or however you exercise your mind today. _Fred Principles and Checklist In simple, the four basic Fred Principles are: 1) Everybody makes a difference. 2) It is all built on relationship. 3) You can add value to everything you do. 4) You can reinvent yourself continually. And, the Fred Checklist (maybe we should all use this as a test on our ability to become extraordinary) where Fred: Goes beyond what is expected. Isn’t content with being “normal”. Does ordinary things in an extraordinary way. Loves his/her job. Cares about the people he/she works with and for. Becoming Fred— How to deliver extraordinary results Author_Fred Heppner, USA 36 I implants1_2015 Hi, Fred. I’ve noticed quite a few books on business, management, and leadership. Which one would you recommend for me to read and apply to my dental practice? [PICTURE:©REYDESIGN]