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today AEEDC Dubai 2015

business20 AEEDC Dubai 2015 Danaher is a global science and technology innovator committed to helping its customers solve complex challenges and improving quality of life around the world. Its family of worldclassbrandshaveunparalleled leadership positions in some of the most demanding and attractive mar- kets, including health care, environ- mental and industrial. At the recent opening of Danaher’s MEA office in Dubai Healthcare City, Dental Tribune Middle East & Africa had the opportunitytospeakwithJamesLico, Executive Vice President, and Alex Joseph, President Middle East and Turkey, about their thoughts on the region. Dental Tribune MEA: What does the opening of the MEA office in Dubai Healthcare City mean for DANAHER? Alex Joseph: The opening high- lights our commitment to the Middle Eastregion.Itisalsoadirectresultof the growth we have been experienc- ingintheregion. Whatbenefitsdoesithaveforyou to have one office in Middle East andNorthAfrica? James Lico: As Alex mentioned, theregionisincrediblyimportantfor us. Unlike many companies who fo- cusonjustsellinghere,weconsiderit rather important to be close to cus- tomers and build up the capabilities of our team locally. The opening of this office really proves we not only want to do business in the region but alsoinvestinthelong-runtoserveour customers. How much does your dental port- folio contribute to your overall business? AlexJoseph:Thedentalbusiness has been a major contributor to our growthintheregion.Rightnow,there isanincreasedfocusondentalcarein the Middle East. Through our broad dental product portfolio ranging fromdentalinstrumentstotreatment centres, imaging equipment, ortho- dontic technology and dental con- sumables as well as leading brands such as KaVo, Kerr, Gendex, Pelton & Crane, Ormco, Instrumentarium, Soredex, iCat and Dexis, to name a few, just Danaher serves customers across all segments. We believe that weprovideourcustomersthehighest qualitydentalproductsandsolutions that serve 99 per cent of dental prac- ticesthroughouttheworld. Can we expect to see more dental companies joining Danaher any- timesoon? JamesLico:Asyoumightalready know,werecentlyannouncedourlat- est addition with the acquisition of Nobel Biocare which was closed be- ginning of December 2014. We actu- ally never comment on acquisitions butIthinkthatthedentalmarketisa growing platform within the Dana- her group. In terms of investing in high-growmarkets,theMiddleEastis no different than other parts of the world and our dental team here has reallydoneanoutstandingjobovera number of years investing in prod- ucts, technology, sales and services resourcestomakesurethatwecanre- ally deal with the growing customer basethatexistsintheregion. Obviously,thisisaDanaherinvest- mentbutitcanverymuchbeseenas an investment in our growing plat- forms,ofwhichthedentalbusinessis akeycomponent. Thankyoufortheinterview. 3448E high-strength VITA SUPRINITY® – Glass Ceramic. Revolutionized. The new zirconia-reinforced high-performance glass ceramic. VITA SUPRINITY material belongs to the new generation of CAD/CAM glass ceramics. Now for the first time this in- novative, high-performance material is reinforced with zirco- nia. This results in a high-strength material and processing safety coupled with an extraordinary degree of reliability. It features a particularly homogeneous structure that ensures simple processing and reproducible results. And what's more, VITA SUPRINITY offers the benefit of a very wide range of indications. For more information visit: www.vita-suprinity.com facebook.com/vita.zahnfabrik reliable dependable SiO2 Li2O AD “TheMiddleEastisnodifferentthan otherpartsoftheworld” An interview with Danaher executives James Lico andAlex Joseph Alex Joseph (third from right) posing with staff members of Danaher MEA. (Photo DT MEA)

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