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Dental Tribune Middle East & African Edition Jan. 2015

Help your patients love their smile. The introduction of colored, highly translucent zirconia like Zirlux FC2 allows laboratories to deliver extremely aesthetic restorations to their dentists which is ultimately what gives the patient something to smile about. JONATHAN L. FERENCZ, D.D.S. Diplomate American Board of Prosthodontics For a certified Zirlux® Lab near you: 1-866-248-9657 • www.zirlux.com 30 Dental Tribune Middle East & Africa Edition | February 2015INDUSTRY “For more than 125 years, Ritter provides high quality products – Made in Germany” By Dental Tribune MEA D UBAI, UAE: Ritter Con- cepts, one of the oldest brands of dental chairs worldwide is expanding in the region. Christian Findeisen, Ex- port Sales Manager Middle East & Africa at Ritter Concept GmbH elaborates on the region. Dental Tribune MEA: Chris- tian, during the last 6th Den- tal Facial Cosmetic Int’l Con- ference in Dubai we witnessed a new impulse with Ritter. What is the reason for the new fresh look in the MEA region? Mr. Christian Findeisen: In- deed a lot of changes and new movements have happened within Ritter in the last months. First and foremost Ritter ac- quired the dental manufacturer EGNER, also based in Germany. This acquisition will strengthen our position in the interna- tional dental market and bring innovative impulses into our structure. The EGNER Dental- Manufacturer (formerly known as GIRARDELLI) has been well known and established in the dental market for decades. Orig- inally known for the produc- tion of its x-ray film processors, EGNER expanded the product portfolio by newly developed dental treatment units. This merger initiated the process for a new and common orientation in all segments. Consequently we are melting the company philosophies, sales strategies, product ranges and market- ing appearance. We intend to combine the long term experi- ence of both companies with a young and fresh approach. The final concept, which will also include product developments and news, will be presented in the early stages of next year. What is the main strength of Ritter and what can you offer to current and potential cus- tomers? Ritter is one of the oldest pres- tige brands of dental chairs worldwide. For more than 125 years Ritter provides high qual- ity products – ‘Made in Germa- ny’, for modern dentistry with great innovative aspects. Users worldwide benefit from Ritter’s large experience and reliability. Our products enjoy the reputa- tion of being extraordinary solid, long-living and extremely easy in maintenance and service. Moreover Ritter is one of the last owner-managed companies. This enables us to be more flexi- ble than most of our competitors and to offer individual service and product solutions for our customers. How do you plan to expand your presence in the MEA re- gion for the coming year(s). 2014 was an important year for Ritter in the Middle Eastern countries. Personally I started developing the market at the be- ginning of the year. In June we started our exclusive partner- ship with Henry Schein, which opened up wide opportunities and a wide network of sales and distribution channels for Ritter. With this strong partner at our side we intend to develop the Middle Eastern countries fur- ther and become step by step the main brand for dental chairs and devices in this region. This will certainly also include the enlargement of our Ritter Sales and Service Team within the next years. How has the partnership with Henry Schein and your new distributor Schein Technolo- gies effected Ritter for the re- gion? Having started our exclusive partnership with Henry Schein in the course of 2014, we have great plans for the coming years. We are delighted to set up our latest sales and service approach with such a strong and interna- tionally experienced partner like Henry Schein. Our common aim is to provide high-quality den- tal equipment - made in Ger- many - at an interesting price- ratio-performance, combined with personal consultancy and comprehensive local services. We believe, that the mix of lo- cal background and knowledge of two global companies will be the gateway to success. Henry Schein Middle East LLC is based in Dubai directly. All customer requests can be handled locally, in a quick and flexible way. The technical engineers are special- ised in the installation and ser- vice of dental equipment. More- over Henry Schein provides a strong network of dedicated Henry Schein distributors in each country. The experienced Ritter Export Managers support all activities continuously. The customers receive a full-service spectrum of care. We already realized a great launch event in Dubai and a wide range of activities and will spread these out widely. Also the upcoming AEEDC in Dubai represents a good opportunity to show our common strengths. We strongly believe that this partnership will create a wide range of synergies and services from which our cli- ents will benefit. With IDS Cologne coming up, can we expect some novelties from Ritter? Of course we will present novel- ties in the fields of dental units, x-ray devices and compres- sor/suction. We are more than proud to show our new and modern dental unit ARIA SR with outstanding design-oppor- tunities and convincing qualita- tive aspects for every user. More detailed information about the new products will follow as soon as possible. And the charming thing is, that we will already present them for the first time at the AEEDC in Dubai in Feb- ruary. This means, that the Mid- dle Eastern countries will be one step ahead. What do you expect from Dental Tribune as your Media partner for the coming years? Weareveryexcitedwiththeplat- form Dental Tribune MEA offers to Ritter and Henry Schein. Our expectation is that together we will be able to satisfy the needs of the dental professionals in the MEA region and bring forward the latest education, science, latest technologies and support needed to enable all stakehold- ers to benefit together with the end goal being top quality and sustainability. Christian Findeisen Export Sales Manager Middle East & Africa Ritter Concept GmbH Mobile No: +971 – 56 9578689 Email: christian.findeisen@rit- terconcept.com www.ritterconcept.com Contact Information Mr. Christian Findeisen, Export Sales Manager Ritter Mobile No: +971 – 569578689

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