Please activate JavaScript!
Please install Adobe Flash Player, click here for download
ePaper created 2018-03-23, 14:24:08 | version 1.38.0
Dental Tribune Middle East & Africa Edition | February 2015 Dr. Amro Adel, Area Manager GCC & Pakistan, Country Manager Saudi Arabia Sirona Dental GmbH opening the CEREC Desert Fest last September 15INTERVIEW again the latest through innova- tive concepts. A decade ago Sirona took part in the 1st CAPP event in the re- gion, what was it like? During the 1st CAD/CAM & Dig- ital Dentistry Int’l Conference we started with 180 delegates, one old model CAD/CAM ma- chine without a stand and in 10 years time Sirona is the biggest company representing the topic of CAD/CAM & Digital Dentistry in one of the biggest hotels in Dubai – Jumeirah Beach Hotel. We will keep on going, continue to improve and deliver the best, we learn from our mistakes and we listen to the feedback of our participants and clients to bring them always the latest in dentist- ry. It is my pleasure to see that the CEREC users in the region welcomed the topics we have of- fered and that they are focusing more on advanced courses and hands on showing demand for knowledge. They are interested to take advantage of CEREC and help their practices grow while providing top notch quality to their patients. Dedicated practical courses are in demand for dentists and dental technicians. How will you supply this? At Sirona it is always important for us to reach the needs of the client and focus on showing po- tential user how they can ben- efit. For these reasons we are planning to have beginner and advance courses throughout the year during the main events where we are present such as the CAD/CAM & Digital Den- tistry Int’l Conference in May as well as the Dental Facial Cos- meticIntlConference in Novem- ber, both in Dubai. This was the feedback from the CEREC De- sert Fest event. The thought be- hind the concept was taken dur- ing the CEREC Desert Fest. We brought together several school concepts including American School (Dr. Todd Ehrlich, USA and Dr. Daniel Vasquez), the German school (Prof. Wael Att, Germany and Dr. Bernd Reiss, Germany) as well as the Czech school (Dr. Josef Kunkela, CZ) who all provided their experi- ence and knowhow through their panel show presentations and hands-on workshops. There are different ways in approach- ing the way the CEREC software runs and in different parts of the world this is presented differ- ently. Starting with the American approach delegates were able to understand how fast they can enjoy a return on their invest- ment with facts including hints and tips. Followed by the Ger- man approach which was more focused on understanding the software in a professional way and making sure you use all possibilities of the software and understand the science behind the software which was ‘Made in Germany’. We also managed to bring the President of the Czech Society of CAD/CAM Dentistry who delivered a fantastic con- cept on Smile Design sparking up interests and discussions on designing anterior cases to im- prove patients function and es- thetic. Dental Technicians also enjoyed a full day program with Mohammed Al Zuubi, Canada who presented how the inLab system works again with basic and advanced techniques of de- signing dental restorations. Sirona recently released the new InLab MC X5: Dental Lab. This promises to be a game changer? The MCX5 will definitely be a game changer, the Dry and wet milling and the 5 Axis mecha- nism will deliver a new concept for a CAD/CAM Lab users. The trust in the unit by our custom- ers in the GCC Region was ap- preciated by lots of orders yet the unit is still in the first phase of production after the launch < Page 14 which took place last November 2014. Sirona continuous to grow in 2015 in the MEA region, what next? Sirona trusted and will always trust the MEA region as one of our stable markets especially the GCC & Saudi. As we had since 8 years our scientific and training facility in DHCC, Dubai, We are in the process of open- ing a Sirona UAE office as part of our support to the GCC region, the office will be a Sirona Direct sales & service company and we hope that this will be completed by February 2015. This will be the first direct sales office for Sirona in the region which indi- cates how important this region for us. 2015 will also be an IDS year, is it possible to see even more novelties from Sirona? IDS is usually the Dental Mun- dial where all dentists & dental companies gather, so for sure Sirona will be as always an im- portant player in IDS with new products and innovations. More details about the new products will be shown on Sirona Booth! Dr. Amro Adel Area Manager GCC & Pakistan Country Manager Saudi Arabia Sirona Dental GmbH Email: amro.adel@sirona.com Web: www.Sirona.com Contact Information www.dme-medical.com www.dreve.com/dentamidwww.dreve.com/dentamid Fixtemp C&B Automaticallymixablecompositeinaratio of 4:1, for manufacturing of temporary crowns, bridges, inlays and onlays of out- standing quality. The breaking strength is unbelievably high, despite a temperature development which is not damaging the dental pulp during the intra-oral setting. The safety-cartridge system ensures a fast and easy application. Outstanding Breaking Strength