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SHINY WHITE BRUSH and POLISH Research¹ shows that consumers want products that will help them keep their teeth as white as possible. Consumers think that yellow teeth are perceived as a sign of aging and/or sub-optimal personal hygiene. ¹Mintel report, Oral Healthcare, UK, 2012 For more information www.jordan.no enquiry@jordan-co.ae Whiter White Whitest Dupont quality bristles Unique whitening pad is designed to gently polish your teethBlue polishing bristles effectively remove daily stain build-up Jordan toothbrushes are designed for excellence By Jordan O ver the years Jordan has received numerous awards for design ex- cellence, also for their unique range of children’s toothbrush- es, Step by Step. Jordan is a Scandinavian brand of oral care products that are distributed globally. Depending on the region they can be found in food, drug or pharmacy out- lets. The company was founded in 1837 and started production of toothbrushes already in 1927. Today Jordan is the market leader in toothbrushes and den- tal floss and sticks in the Scandi- navian markets and has a strong presence in many markets worldwide, including the United Arab Emirates. Jordan products are made with quality, safe materials and are designed for performance and comfort. Motivating usage is important to Jordan and encour- aged in all their ergonomically designed products. Jordan has a range of products to suit the dif- ferent physical and aesthetical preferences of the global con- sumer. Jordan’s Step by Step range of toothbrushes has been the best- selling children’s brush in Scan- dinavia, and many other mar- kets, since the launch in 2006. GeriljaWorks designed the two toothbrushes for children aged 2 years and up. “For us the devel- opment of the brushes was a fun challenge. In addition to making dental hygiene enjoyable, it was especially important to maintain optimal user-friendliness for both parents and children,” says Markus Hoy-Petersen of Ger- iljaWorks The iconic shape of Step 1 has been an international break- through in children’s toothbrush design. It is designed for both parents and babies to hold and navigate around the mouth. “Playful design that really works is fundamental in our mission to create good brushing habits that will keep teeth clean and healthy for life”, says Michelle Wentworth (International Mar- keting Manager for Jordan as). “We know that one in five five- year-olds, along with over half of all 12 year-olds, have cavities. While the authorities have put the spotlight on diet and sugar consumption among children, Jordan wishes to put good rou- tines for dental care on the agen- da. By introducing toothbrushes that are carefully adapted for each age group - both in terms of functionality and motivation - Jordan seeks to inspire children and their parents to improve their children’s dental health,” says Mrs Wentworth. Jordan’s Step series is a range of toothbrushes specially devel- oped to best meet the challenges of children from 0-9. Children undergo extreme changes both physically and emotionally and the different toothbrushes are designed to perform well and also to teach children important oral care habits along the way. For example Step 2 is designed for children aged 3-5 and en- courages children to brush for 2 minutes with its built in timer. 2005 Prize for good design - Step by Step 0-2 years Red Dot Award – Step 1 toothbrush FORM 2005 – all 3 Step toothbrushes Jordan Middle East PoBox: 17795, Dubai, UAE Tel: 971-4-8871050 Email: enquiry@jordan-co.ae Contact Information 14 Dental Tribune Middle East & Africa Edition | February 2015INTERVIEW “A Decade later – Now we are the biggest company representing CAD/CAM & Digital Dentistry” By Dental Tribune MEA D UBAI, UAE: Sirona in collaboration with Centre For Advanced Professional Practices organ- ized the first of its kind, CEREC DEST Fest last September in Dubai. Dental Tribune MEA interviewed Dr. Amro Adel - Area Manager GCC & Pakistan, Country Manager Saudi Arabia for some feedback on the event and the plans for Sirona in 2015 Dental Tribune MEA: Dr. Amro, congratulations on yet another successful year. The highlight of the year must have been the CEREC Desert Fest. How do you reflect back on this unique event for Den- tists & Dental Technicians? Dr. Amro Adel: CEREC Desert Fest in Dubai was a dream pro- ject to work on together with the successful collaboration of CAPP. It took us 3 years to de- cide the concept and it proved its worth. It became a concept of bringing a variety of CEREC expertise from various parts in the world to Dubai to present their experience and share the knowledge of CAD/CAM & Digi- tal Dentistry. Our target group were Dentists and Dental Tech- nicians from the region and we invited current and future users to register. CAPP was our trusted partner due to our long lasting partnership in the area over the past decade. They have the right experience in bringing the latest educationindentistrytotheend- users. We have cooperated with CAPP since the 1st CAD/CAM & Digital Dentistry Int’l Confer- ence 10 years ago in Dubai. The Desert Fest is the first step in the foundation of bringing a concept of CEREC events in the region on yearly basis. This year was the CEREC Desert Fest, in the years to come we will showcase > Page 15