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DENTAL TRIBUNE Middle East & Africa Edition | January-February 2015 31Industry “The Henry Schein plan and strategy is to cover all the requirements for the end users in the Middle East” By Dental Tribune MEA D UBAI, UAE: Henry Schein is amongst the leaders in the dental industry. Dental Tribune MEA interviews Dr. Ghassan Nasser Hussein - Sales and Marketing Director - Henry Schein Middle East and North Africa to find out more on the developments in the region. Dental Tribune MEA: Dr. Ghassan, you have been ac- tive in the Middle East den- tal scene for the last 15 years and have had a main role in the development of the Henry Schein brand. How do you reflect back on dentistry and your involvement for the MEA region over the last few years? Dr. Ghassan: I joined the Henry ScheinteaminOctober2010and immediately we established the Henry Schein private label and exclusive brands (the compa- nies that Henry Schein own) to start with a new profile in mid- dle east. We appointed a strong network of dealers all over Middle East and in the last four years we worked on completing our profile by adding new com- panies to supply the end users with the full requirement from A to Z whilst improving our dealer services and delivery to reach customers with maximum sat- isfaction. Can you elaborate on Henry Schein Middle East and your portfolio as a company? In Henry Schein Middle East we cover now all the requirements for the end user in dentistry through the following lines: - General consumables, den- tal materials and instruments (Henry Schein private label line including over 8000 products - www.henryschein.com) - Surgical materials and Implant (ACE Surgical and Camlog Im- plant - www.acesurgical.com, www.camlog.com) - Orthodontic line of products (Ortho Organizer, Class One and Masel - www.orthoorganizers. com, www.classoneortho.com, www.maselortho.com) - Lab materials (Zhan Dental and Pentron Ceramics - www.zahndental.com) - Hand pieces and small equip- ment (BA International - www.ba-international.co.uk) - General spare parts and ser- vices (Handpiece Headquarters - www.handpieceheadquarters. com - Dental Units, general equip- ment and Furniture (Ritter Con- cept - www.ritterconcept.com) - CAD/CAM systems: o Clinical: PlanScan, PlanMill and X- Ray Cone Beam systems (Planmeca - www.planmeca.com) o Lab: Connect dental form (Zahn dental - www.zahndental.com) o CAD/CAM consumables: Zirlux line (Zhan Dental www.zirlux.com) - Endo Rotary and Burs (Brasseler Dental – US - www.brasselerusa.com) - Compressors, suctions and phosphoric plate scanners (Air techniques - www.airtechniques.com) - Dental Management Software (Software of Excellence - www.soeidental.com) - Dental laser and specialized material (CAO group - www.caogroup.com) We continue to still add more companies to deliver the large variety that the end users are demanding for. Our goal is to be able to supply a full chain of so- lution to our customers. What is your impression of the level of dentistry in the MEA region? The level of dentistry in the re- gion is growing very fast in all divisions and branches. This area is considered to be an en- try point for other regions in the world and this is the main rea- son why Henry Schein puts wide attention and investment to sup- port and service dentistry in the MEA region. What impact has digital den- tistry had in the MEA region? Digital dentistry become a vital topic in the Middle East market and Henry Schein places it as a high priority in our profile. With this being said, Henry Schein has launched the only open complete CAD/CAM clinical and Lab system in the market from Planmeca and Zhan Dental with Zirlux complete CAD/CAM con- sumable solutions along with the dental management soft- ware from SOE and the cone beam system from Planmeca. How important is Education for Henry Schein Middle East and what your plans are for the coming year? Henry Schein is considered a leading company in the educa- tion line along with supplying most of the universities around the world with the basic and high scientific required materi- als and equipment. We are pre- paring a full education program to cover the following subjects: - Cosmetics and Prosthodontics - Orthodontics - Surgery and Implantology - Endodontics - CAD/CAM Technologies With a certified degree sup- ported by a well-known Uni- versity in the scientific field, we are planning to announce the details of this launch during the upcoming AEEDC 2015 for the first time. 2014 was a strong year for Henry Schein and you have added new companies to your portfolio such as Planmeca and Ritter, can you explain the partnership? The Henry Schein plan and strategy in Middle East is to cov- er all the requirements for the end users with the best scientific and economic solutions. This is why we keep adding to our pro- file the top companies to be able to serve the end user. We signed an exclusive distribution agree- ment in the Middle East with Ritter concepts (for their dental units and equipment) and with Air Techniques (for their air compressor and suctions phos- phoric plates scanners) as well as with Planmeca for their CAD/ CAM clinical system and Cone Beam which we are very proud of. We are planning to add more companies in the coming years. Dr.Ghassan Nasser Hussein Sales and Marketing Director (Henry Schein) Middle East and North Africa Mobile: +971 50 4813292 Tele: +971 6 5252842 Fax: +971 6 5531291 E-mail: ghassan.nasser@henryschein.com Contact Information CS 8100 3D Extraoral Imaging System CBCT provides clarity of prognosis By Mark Anthony Limosani, D.M.D., M.S., FRCD C ase Overview A 67-year-old female tak- ing Forteo (Teriparatide) for the treatment of osteoporosis was referred to my office by her general dentist because of her history of ongoing low grade dis- comfort associated with the UR quadrant and more specifically tooth #3. Her dental history re- vealed previous root canal ther- apy was completed on tooth #3. She didn’t recall when, but was confident it was greater than five years prior to presenting to my office. Clinical examination revealed a slight buccal swelling as- sociated with the tissue buc- cal to tooth #3. No sinus tract was evident. The palpation of the temporalis and masse- Figure 1: 2D periapical radiograph of previous RCT on tooth #3 > Page 32 Dr. Ghassan N. Hussein, Sales & Marketing Director (Henry Schein MEA) Mobile: +971504813292 Tele: +97165252842 Fax: +97165531291