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DENTAL TRIBUNE Middle East & Africa Edition | January-February 2015 17CLINICAL Perfect White leads the way for high stain removal and low abrasion whitening toothpastes By Chris Dodd C hris Dodd, Managing Director of Purity Labo- ratories, discusses the attributes of a safe whitening toothpaste. As dental professionals, you rec- ognise the importance of your patients avoiding highly abra- sive whitening toothpastes as they can damage their teeth and gums, removing the lustre of the teeth and dulling a beautiful smile. By recommending a low abrasion whitening toothpaste, you can ensure your patients protect their tooth enamel while striving to achieve and then maintain their white smile for longer. It is a well-known fact that the abrasiveness of toothpaste is measured according to the RDA (Relative Dentin Abrasiv- ity) value, and any value over 100 is considered to be “abra- sive”, something which is un- fortunately often not included in marketing or promotional infor- mation supplied with toothpaste products, thus masking a com- mon problem. Interestingly, a USA-based inde- pendent testing laboratory (July 2012) tested the abrasion levels of 15 toothpastes. The results confirmed that Beverly Hills Formula’s whitening toothpaste is less abrasive than other lead- ing brands of both whitening and regular toothpastes. In fact, Beverly Hills Formula Perfect White scored as low as 95 on the Abrasivity Index Table, whilst some leading competitors dis- played levels as high as 138. To support these abrasion re- sults, an invitro laboratory study found that Beverly Hills Formula whitening toothpastes remove stains in just one minute. Bev- erly Hills Formula Perfect White (coded as “PLMO/1x1158 Stain Removal” in the study) tooth- paste proved effective at remov- ing stains with almost 91% of stains removed over a five-min- ute period. Meanwhile, other leading brands of whitening toothpastes and toothpolishes scored as low as 41%, a remark- ably low percentage, consider- ing water alone removes 48% of staining (2). References 1. Research conducted on be- half of the British Dental Health Foundation by Altomik Re- search, February 2013. Samples size: 2,044. 2. Beverly Hills Formula Stain Removal Study: http://beverly- hillsformula.com/the-science/ stain-removal/ RDA Certificate 2012 Ranked percentage stain removal following 5 minutes treatment Purity Laboratories Ltd. Beverly Hills Formula www.beverlyhillsformula.com Contact Information