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ePaper created 2014-11-23, 21:56:20 | version 1.30.01
ments, thus appealing to a wide range of practition- ers and patients alike. _The Zimmer–Biomet merger Straumann is not the only company shaking things up in the world of dental implants. Zimmer DentalrecentlyannounceditsacquisitionofrivalBio- met.Whilebothcompaniesarebetterknownfortheir orthopaedicproducts,theyarefairlysignificantcom- petitorsinthedentalindustryaswell.Lay-offsarenot uncommonwhencompaniesmerge,especiallywhen the companies in question offer the same types of products. This can have a negative impact on sales in the short term, as the newly conjoined companies’ saleforcedecreases,leadingclientstoswitchtoother competitors. However, this will not be the case with the Zim- mer–Biomet merger, at least not in the short term, as thesalesteamsfrombothcompaniesareexpectedto be retained through the merger. The cost of retaining both sales teams has been estimated at US$400 mil- lion. While the effect of this acquisition on the mar- ketremainstobeseen,thefactthatthesalesforcewill not be decreasing bodes well for the newly merged companies, likely resulting in an increased market share in the dental implant segment. _Great deal of activity There is discussion of merger and acquisition ac- tivity among other companies in the segment too, withNobelBiocarereportedlyintalkstoselltoprivate equity firms and strategic buyers. While these talks are still in the very early stages, what is certain is that there has been a great deal of activity in the compet- itive landscape in the past several years. This, combined with the afore-mentioned eco- nomic factors, is turning this once stable and mature market into a dynamic, action-filled space. With the dental implant market set to rebound in Europe and with revenues expanding in other countries—partic- ularlyintherapidlydevelopingBRICandMiddleEast- ern markets—the global industry is poised for even further change, and the competitive landscape could look entirely different a few years from now._ KristinaVidugisMarketResearchAnalystatDeci- sion Resources Group,a US-based market informa- tion provider.The company offers analysis and criti- cal information on issues within the healthcare in- dustry. _about the author implants www.DTStudyClub.com ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providersof continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry. Register for FREE! AD