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Dental Tribune U.S. Edition | September 2014 a13Industry News According to a recent Oral Health America (OHA) survey, low-income Americans and those with children are more likely to delay and skip dental visits. That’s why OHA’s Fall for Smiles campaign is so important this year. Ev- ery September and October, the cam- paign teaches Americans about the importance of maintaining a healthy smile by brushing and flossing daily, regular dental visits, eating healthy foods and avoiding tobacco products. Support from the dental community is key to the success of the campaign — the more people who hear the message of the importance of oral health at their dental offices and in their communi- ties, the more likely they are to focus on maintaining a healthy mouth. To help dental professionals and fam- ilies participate in the campaign, OHA will have various materials available on the Fall for Smiles website throughout September and October. For those look- ing to engage and educate children, the campaign website features an activity booklet, coloring page, brushing chart and tip sheet to make caring for teeth fun. Those who want to spread the mes- sage of the importance of oral health in their communities can use a template press release, letter to the editor, social media guide, Web button and custom- izable poster. OHA will also be releas- ing information about the state of oral health in America throughout the cam- paign and hosting an event on Capitol Hill with “Oral Healthcare Can’t Wait,” an initiative by the Dental Trade Alli- ance to address the oral health needs of communities throughout the country. To learn more about Fall for Smiles, including more information about the Capitol Hill event on Sept. 10, visit www. oralhealthamerica.org/fallforsmiles. With help from dental professionals, the organization plans to reach mil- lions of Americans with the message that oral health impacts overall health. (Source: Oral Health America) OHA spreads message on importance of oral health Ad Oral Health America ‘Fall for Smiles’ effort works closely with dental practices The Oral Health America annual ‘Fall for Smiles’ campaign, which runs every September and October, teaches Americans about the importance of maintaining a healthy smile with daily brushing and flossing, regular dental visits, healthy food choices and the avoidance of tobacco products. Photo/Oral Health America