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4 Dental Tribune Middle East & Africa Edition | July- August 2014news < Page 1 “The Omnicam Rocks!” – Dr. Tod Ehrlich “I am honored to be a part of such a fine group of clinicians! This looks like a fabulous event!” - Dr. Todd Ehrlich, USA “Digital advancements in dentistry are growing at a break-neck speed” - Todd Ehrlich, DDS New treatment center from Sirona: Quality “made in Germany” at an attractive price BySirona B ENSHEIM, Germany: On May 12, Sirona, global market and technology leader in the dental industry, has intro- duced a new treatment center: INTEGO offers top quality and flexible configuration options at an attractive price. All dentists around the world share a common wish: To pro- vide their patients with the best possible treatment. That’s why they ideally want to work with high-quality devices and sys- tems which offer optimum sup- port for their day-to-day work. The treatment center plays a key role here; after all, this is where they spend a large part of their working day. As the global innovation and tech- nology leader in the dental in- dustry, Sirona has developed a new product generation for the treatment center division. This new product line can be very flexibly configured to suit the needs of various practitioners – introducing INTEGO! “Den- tists should not have to forego outstanding quality, innovative features and modern design depending on how much they can afford to invest in a new center”, explained Michael Geil, Vice President Treatment Centers at Sirona and Manag- ing Director of the Bensheim site in Germany. “INTEGO is a future-proof, high-quality Ger- man product which satisfies these demands.” Top quality and flexible con- figuration options The new treatment center comesintwoversions:INTEGO andINTEGOprowithextended functionality. Each model can be supplied as a hanging hoses model (TS) or with whip arms (CS) in a wide range of shades. Both versions are based on a chair concept which takes the four dimensions of ergonomics into account – intuitive sitting, comfortable positioning, opti- mum visibility and integrated workflows – and thus ensures that practitioners achieve ideal results. The individual func- tions, the instruments and all the settings can be simply selected and controlled via an intuitive user interface. In comparison, INTEGO pro of- fers enhanced functionality. Some features, e.g., the 4-way foot switch and the automatic disinfection device, are even included in the basic INTEGO pro model. Furthermore, IN- TEGO pro offers more optional functions: For example, the customer can choose features such as the ApexLocator. INTEGO is the perfect com- plement to the product family INTEGO is an ideal addition to Sirona’s treatment center product family and fills the gap between C8+ and SINIUS. With INTEGO TS and CS versions, the dentist element can be po- sitioned above the patient. In contrast, TENEO and SINIUS feature a sliding track which positions the dentist element either automatically or manu- ally. As high-end products, SINIUS and TENEO also offer motorized functions, for ex- ample an adjustable headrest, a massage function to ensure patient comfort as well as the option of hand-free operation of the center. As such, Sirona sat- isfies a wide range of the most diverse requirements made by dentists and patients alike. The treatment centers represent high-quality and proven solu- tions at an attractive price. As with all other Sirona centers, the INTEGO is also produced in Bensheim, Germany, where it is put through its paces. The long-lasting design, use of high-quality, robust materi- als, product quality “made in Germany” and a focus on er- gonomic operating procedures and patient comfort make this a treatment center which is not only future-proof, but also fa- cilitates the everyday working lives of dentists and assistants. INTEGO is available now from dental dealers. More detailed information on the functions and specifications of this treat- ment center can be found at the official Sirona company web- site. The price of the INTEGO will vary between 15.000 and 25.000 Euro, depending on in- dividual configuration. Sirona CEO Jeffrey T. Slovin explaining the new INTEGO. The treatment unit was developed over a period of four years. (Photo: Daniel Zimmermann, DTI) Dental Tribune MEA was invited to the official Sirona presentation of INTEGO and Sirona Factory visit Bensheim. Arabian Flavored Aspirations For Digital Dentistry. other on stage. Open discussions with CEREC followers from the public will be made available through live-stream feed and the audience onsite in Dubai. Let’s look into what are our panelists are preparing for the delegates. Dr. Todd Ehrlich, who is using CEREC for a long time, said: “It is truly powerful this idea of a one visit dentistry – it’s awesome! The Omnicam from Sirona is by far the great- est invention in dentistry today. I love using this thing every single day.” And his suggestion: “Make sure you get a good demo of it – you are going to be fascinated how easy this camera really works. You can see his whole practical presentation about what the Omnicam can do on www.cerecfest.cappmea.com. Dr. Bernd Reiss, teacher at the German Institute for Advanced Dental Studies since 1999 is a President of the Association for Ceramics in Dentistry and Exec- utive Director ISCD. Since 1987 he lectured at more than 400 seminars, congresses and work- shops in more than 40 different countries worldwide. At CEREC Desert Fest he will bring a new Dimension into CAD CAM Den- tistry with CEREC 2014. Clinical possibilities in the Dental prac- tice, integration of different digi- tal systems and integration of time in different ways will bring you to the question: What can we expect? “It’s incredible how easy and fast new users learn to operate the new Camera CEREC Om- nicam. Come learn and engage in this one day lecture/hands- on and discover in how you can integrate CEREC Omnicam to your practice.” - Dr Vasquez. Dr. Vasquez develops his passion for CAD-CAM dentistry leading him to be trainer for Patterson Dental and Sirona Dental Latin-Amer- ican. He has lectured nation- ally and internationally for Si- rona Dental Systems on CEREC BlueCam and Omnicam in re- storative process, integration of CEREC / Galileos and “Speak- ing the same language with Si- rona Connect”. Dr. Vasquez is an Apollo DI beta tester for Sirona Dental, Co-founder of CEREC® use of technology with CEREC Omnicam, the digital imprison- ing has recreated dentistry to become simple, accurate, and cost effective. Who would have ever imagined that through- out the years dental techniques would become extremely high tech and evolve from the sim- ple onlay restoration to now the most sophisticated implant res- torations being created! Prof. Att, the President of the Prosthodontics Group of the International Association for Dental Research (IADR) and the President of the Arabian Academy of Esthetic Dentistry (ARAED). Will talk about the Current aspect in contemporary implant dentistry. He has many publications focusing on im- plant therapy and basic science in the most respected journals in these fields. His research work about the discovery of biologi- cal aging and rejuvenation of implant surfaces was honored by listing under “Images of the Year” by Biomaterials journal. CEREC meets SMILE DESIGN En Español, Speaker/ trainer for CEREC On Demand and Train- er of Trainers for CEREC Latin America. “The Evolution of Sim- plicitywithCERECAC,NewPos- sibilities No Alternative” - The only limitation you have today with the CEREC systems is your own imagination… The evolu- tion of CEREC technology has been progressing and forever changing the lives of people. 29 years ago when CEREC was first introduced into the dental soci- ety it was only to carve the ba- sic inlay and onlay restorations. Today with the combinational > Page 31