today Yankee Dental Congress Jan. 31

By Steven G. Goldberg, DDS, DentalVibe Founder n Let’s face it. Almost every dentist is looking to grow his or her practice, and we’re all looking to bring in as many new patients as we can. With the many platforms in dental marketing at our disposal, word- of-mouth and direct referrals still remain the most powerful motivators driving new patients to our practice. A positive dental experience for one patient can lead new patients to our doors, and quite often, the way to pro- videthatpositiveexperienceistopro- vide a pain-free dental experience. The patient’s perspective Patients sit in our chairs because they fully trust our knowledge, experience and clinical capabilities to care for their oral health. However, what they think most is, “Please don’t hurt me!” Consider this: You spend a half hourwithapatient,treatingtooth#14 with an MOD composite bonded fill- ing. You carefully excavate the decay, skillfully prepare the tooth with perfect cavosurface margins, etch, prime, place adhesive and composite, and cure. You create a beautifully artistic representation of occlusal anatomy and even place secondary groovesinthemarginalridges.You’re proud of your artistic creation, and you’ve provided a tremendous serv- ice for your patient. Is this patient going to tell their friendsandfamilyhowwonderfulyour secondary grooves are? Of course not. But patients will remember whether yousolvedtheirproblemandifyoudid it without causing them pain. Today’s world revolves around social media, and your patients have the wherewithal to spread the good wordabouttheirpositivedentalexpe- rience to a much wider audience than ever before. Providing a positive and pain-free dental experience I invented the DentalVibe to block the pain of intra-oral injections. It is a cordless, handheld device that delivers soothing, pulsed, percus- sive vibration to “shake up” the site where an injection is being adminis- tered, sending a message to the brain and effectively closing the neural “pain gate” and allowing for the com- fortable administration of intra-oral injections. This is a highly shareable story. Those secondary grooves might impress your colleagues, but patients talk about the extra touches that make their visit comfortable. Marketing through social media For clinicians using the DentalVibe, we have created an online patient sweepstakes that encourages posi- tive patient testimonials. Participat- ing practices give their patient an entry slip at the end of an appoint- ment when the DentalVibe was used, providing them with a promo code to use when posting a brief testimo- nial about their experience, which is posted to the patient’s Facebook page or shared via email. The process is easy, and patients are automatically entered into a sweepstakes to win a monthly givea- way of an Apple iPad mini and a 2014 year-end grand prize of $50,000. exhibitors8 Yankee Dental Congress — Jan. 31, 2014 Encouraging patients to become social media evangelists for your practice Ad Here in Boston For more information on DentalVibe, stop by the booth, No. 2033. About the author Dr. Steven G. Goldberg, DDS, FADFE, gradu- ated from New York University’s College of Dentistry and has been in private prac- tice for more than two decades. He founded BingInnovationstobringtomarketthe DentalVibe Injection Comfort System, which is being used by dentists in pri- vate practice and in dental schools in the United States and in more than 25 other countries.

today Yankee Dental Congress Jan. 31

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