cone beam international magazine of cone beam dentistry

36 I I industry news _ KaVo Kerr Group _Earlier this year the KaVo Kerr Group used one of Chicago’s most innovative venues to launch a portfolio of 20 new products—all linked across the organization’s newly formed global platform of brands. The “Mosaic of Dentistry” event took place at the Chicago Illuminating Company, housed in a former power plant/warehouse that dates to the early 1900s. It was a suiting venue for the evening’s theme: the critical role that innovative products play in dentistry—and patient care. The evening’s host, Dr Lou Shuman, president of The Pride Institute, said: “Sure, we fix cavities and straighten teeth. Sure, we give people better- looking smiles. … But we’re really in the business of providing great care and improving the quality of life of the people we serve. And everyone here is part of this fabric — this mosaic of dentistry.” With that, the event took on the aura of an upscale fashion show, with top executives and brand managers coming out one at a time as if on a runway—with music and lights completing the mood. And just like a fashion show, each of the 20 products they represented was briefly described. Next, attendees were presented with another surprise, when the venue seemed to transform again, this time turning into a private exhibit hall, with each of the products represented. Attendees wereinvitedtoparticipateinhands-ondemonstra- tions and meet directly with the leadership teams behind each of the products. The variety of products and brands on display clearly demon- strated the breadth of KaVo Kerr Group’s portfolio of dental brands and operating companies. Those brandsincludeKaVo,Kerr,KerrTotal Care, Pentron, Axis | SybronEndo, Orascoptic, Pelton & Crane, Marus, DCI Equipment, Gendex, DEXIS, Instrumentarium, SOREDEX, i-CAT, NOMAD,ImplantDirectandOrmco. Among the 20 products intro- duced: MASTERtorque M8900L handpieces from KaVo; the Demi Ultra Curing Light and an en- hanced SonicFill from Kerr; the CariVu caries detection device from DEXIS; the i-CAT FLX MV CBCT from i-CAT; the ElementsFree cord-free obturation unit from Axis | SybronEndo; the Op300 Maxio digital panoramic imaging system from Instrumentarium; the Pro II handheld intraoral X-ray unit from NOMAD; Nano HD loupes from Orascoptic; the 3000 dental chair with“NarrowBackAdvantage”fromPelton&Crane; and the NuStar SII dental chair from Marus._ cone beam2_2014 KaVo Kerr Group launched 20 new products at the Chicago Dental Society Midwinter Meeting KaVo Kerr Group www.kavokerrgroup.com cone beam_contact