Dental Tribune U.S. Edition

Dental Tribune U.S. Edition | June 2014 a5 Ad Industry News Orascoptic launches lightweight, high-def 2.5x loupe perience, choices, quality and smart innovation. Brands include KaVo, Kerr, Kerr Total Care, Pentron, Axis, Sybron Endo, Orascoptic, Pelton & Crane, Marus, Gendex, DEXIS, Instrumentarium, SOREDEX, i-CAT, NOMAD, Implant Direct and Ormco. KaVo Kerr Group has more than 500 years of combined experience and proven solutions serving the dental vide a generous field of view, clinicians are able to easily transition instruments into the viewing field, which may help to re- duce examination and procedural times, the company reports. The compact size of the HDL 2.5x also provides significant viewing space above the telescope, making it easier to read charts and consult with pa- tients without having to remove the loupe. While designed for performance, the loupe’s brushed metallic finish and small profile also provide an esthetic appeal to many users. The loupe is available on all Orascoptic frame models and can be con- figured as a through-the-lens or a flip-up that employs a new advanced ergonomic hinge. KaVo Kerr Group is a global portfolio of dental brands and operating companies that share common values of trust, ex- Orascoptic, a leader in vision solutions for dental and medical professionals, re- cently released its HDL 2.5x — a loupe with micro-sized optics that delivers lightweight comfort and the visual clarity Orascoptic is known for. According to the company, unlike other small telescopes, the HDL does not compromise on field size. The field depth of the HDL rivals that of the Orascoptic award-winning HiResTM 2.5x, yet the innovative optical design is 25 per- cent smaller than its predecessor. The HDL design uses an elongated bezel to deliver steep declination angles for im- proved ergonomics. Each loupe also offers high-definition resolution, creating an en- hanced visual acuity for the clinician and betterproceduraloutcomesforthepatient, according to the company. Because the loupe was developed to pro- profession. Orascoptic assists clinicians in improving procedural outcomes through superior visualization. Founded by a den- tist in 1981, Orascoptic has been designing and manufacturing award-winning loupes and light systems in Middleton, Wis., for 30 years. (Source: Orascoptic) Orascoptic HDL 2.5x loupe. Photo/Provided by Orascoptic be diagnosed with oral or pharyngeal cancer this year, resulting in more than 8,000 deaths. Of those diagnosed this year, just 57 percent will survive more than five years following the initial di- agnosis. By hosting screenings at the AGD 2014 Annual Meeting and Exhibits, the AGD Foundation hopes to spread the word about oral cancer and promote the gen- eral dentist’s role in early detection. “Early detection is the first step in fighting oral cancer,” Edgar said. “Be- cause dentists can often detect the dis- ease in its early stages, the dental com- munity is positioned to serve as the first line of defense against oral cancer. We hope the Detroit community will take advantage of these free screenings.” About the Academy of General Dentistry The Academy of General Dentistry (AGD) is a professional association of 38,000 general dentists dedicated to providing quality dental care and oral health edu- cation to the public. AGD members stay up-to-date in their profession through a commitment to continuing education. Founded in 1952, the AGD is the second largest dental association in the United States, and it is the only association that exclusively serves the needs and repre- sents the interests of general dentists. The academy describes a general den- tist as the primary care provider for pa- tients of all ages who is responsible for the diagnosis, treatment, management and overall coordination of services re- lated to patients’ oral health needs. The AGD is a member of the Partner- ship for Healthy Mouths, Healthy Lives, a first-of-its-kind national dental co- alition composed of 37 leading dental health organizations. The campaign is designed to educate parents and caregivers on how to im- prove their children’s oral health in simple ways. The campaign offers families oral health resources through the website 2min2x.org. For more information about the AGD and the upcoming AGD annual meeting, visit www.agd.org. (Source: Academy of General Dentistry) “ AGD, page A2 ADHA BOOTH NO. 406