today IDEM Singapore 06 April

news2 IDEM Singapore 2014—6 April Inibsa Dental, a company from Spain, has exhibited at every IDEM Singapore show since 2010. today international sat down with Managing Director Domènec Huguet Gimeno on Saturday morning to talk about markets in Asia and what products the com- pany has brought to Singapore this year. todayinternational:MrGimeno, IDEM Singapore is one of few dental shows worldwide where you regularly present a booth. Why is that? Domènec Huguet Gimeno: Everybody knows that the Asia- Pacific region is a key business area in the world, and that is the main reason that we are exhibit- ing our products here in Singa- pore. Despite the challenges in terms of regulatory processes, coming here is important to meet many of our customers and dis- tributors for face-to-face conver- sations. Are you introducing any spe- cial products in Singapore? The focus is on our compre- hensive range of anaesthetics for use in dentistry, but we are also introducingalineofcleanersand disinfectants here. As the Inibsa Group also consists of two biotech companies, we have a line of bone craft material on dis- playthatwealreadyhavestarted to produce in our plants in Spain. What makes your anaesthet- ics stand out from the compe- tition? Of course, the molecules in our products are the same as the ones used in most anaesthetics, butthemaindifferenceisthatwe probably have some of the most high-tech production facilities available in the world in terms of quality and quality control. What are your key markets in Asia and how do you distrib- ute your products here? Our most important markets in terms of revenue are Thailand, Malaysia and the Philippines; however, we have also started to do more business in countries like Singapore, Vietnam and Myanmar. We work exclusively with one distributor in each country and we decided against sharing distribution due to regu- latory reasons. Getting anaes- thetics registered in most mar- kets takes a lot of time and re- sources; you need people onsite who are really familiar with the process. You also distribute products for use in medicine. How im- portant is the dental business for your company? Currently, more than 50 per cent of our business is generated from dentistry. We have made large investments in our produc- tion in Spain, and owing to this we are now able to produce and deliver 150 million cartridges per year. Our medical business is important to us too, but this is more centred in our home mar- ket Spain, as well as in Portugal. Thank you very much for the interview. AD “TheAsia-Pacific region is a key business area” AninterviewwithDomènecHuguetGimeno,ManagingDirectorofInibsaDental