today IDEM Singapore 04 April

news04 IDEM Singapore 2014—4 April n For almost a century, SHOFU Dental has been an international householdnamefordentalclinical and lab materials. However, the company has also been manufac- turing and selling equipment for digital dentistry and photography, if only in its home market in Japan. With the introduction of the new EyeSpecial C-II digital camera (on display at IDEM 2014) SHOFU is now bringing a new digital camera to Singapore, exclusively devel- oped for use in dentistry. Made completely in-house in cooperation with experts in pho- tography and cosmetic dentistry, the camera was conceptualised to be useful for a wide range of dental applications including in- traoral photography, shade selec- tion and detailed image taking of anterior teeth. It comes with eight pre-set dental modes which, ac- cording to SHOFU Dental’s Asia- Pacific Managing Director Patrick Loke, are combined with a built- in proprietary flashmatic system and a number of image processing functions like colour-correction and auto-cropping to simplify the process of dental photography significantly. He added that the camera is extremely lightweight and features a large LCD touch- screen display, making it possible for the user to operate it with one hand, leaving the other hand free for holding the mirror or cheek retractor. “This camera is so simple and predictable that it provides a fool-proof solution for dentists, enabling even those without any in-depth knowledge of dental pho- tography to take accurate photos everytime.Theentiredentalteam, even in multi-specialty practices, willbenefitfromit,”Loketoldtoday international on Thursday. Prior to its premiere here at IDEM, the camera has been show- cased at large dental meetings in the US and China. But it is here, in Singapore, that the EyeSpecial C-II willbepresentedtoalargecommu- nity of Asian dental professionals for the first time. “We believe that IDEM is the most suitable event in whichtolaunchtheEyeSpecialC-II as it will give this unique prod- uct regional exposure,” explained Loke. He said that further develop- mentintoshadetakingandrestora- tive simulating functions is antici- pated for the camera in the future. VisitorstoIDEMSingapore2014 willbeabletogethands-onwiththe EyeSpecial C-II at SHOFU’s booth 4A-10 on Level 4. In addition to the camera, the company also has a number of products for restora- tivedentistryondisplay,including the universal direct aesthetic restorative Beautifil Injectable and BeautiSealant, a product for sealing deep grooves and fissures without the need for a conven- tional phosphoric acid etchant. 5 Patrick Loke, SHOFU Dental’s Asia-Pacific Managing Director. Dental photography made simple by SHOFU Japanese dental manufacturer introduces the EyeSpecial C-II dental camera at IDEM Singapore 2014 n This week, global dental man- ufacturer Straumann announced that it has made a strategic in - vestment in MegaGen, one of the fastest-growing dental implant companies in Korea. Straumann purchased convertible bonds for a total of US$30 million, which can be converted into shares in 2016 to obtain a majority stake in the company. In order to drive expansion in the implant segment in the Asia- Pacific region, Straumann is aim- ing at building a platform for value brands in which MegaGen will have an important role as a strong partner based in Asia, said Marco Gadola, Straumann’s CEO. The Korean company stated that it will be investing the major- ity of the transaction proceeds in the expansion of its domestic and international implant busi- nessandtheworldwidepromotion of its digital platform. MegaGenisaprivatelyheldcom- pany owned by about 150 share- holders, with the three founding shareholdersholding38percentof the shares. Based in Daegu and Seoul, the company offers a broad range of low-cost implant systems, digital dentistry solutions, regener- ative tools and products to support implant procedures. In 2013, the company generated global revenue of more than US$30 million, of which almost two-thirds was gen - erated in the Asia Pacific region. The two companies will con- tinuetooperateseparatelyasdiffer- entbrands,reflectingStraumann’s multi-brand strategy that was im- plemented already with the pur- chase of Brazilian manufacturer Neodent and CAD/CAM solutions provider Dental Wings. Straumann acquired a 30 per cent stake in Dental Wings in 2011 and a 49 per cent stake in Neodent in 2012. Straumanninvests in MegaGen Swiss implant company aims for more expansion inAsia-Pacific region The reference event for the African dental sector THE DENTAL INDUSTRY GOES TO AFRICA! International Dental Exhibition Africa www.ideadakar.com For further information please contact us at info@ideadakar.com AD TDI0614_04_News 03.04.14 12:00 Seite 1