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Dental Tribune United Kingdom Edition

9FeatureFebruary 2014 Saving minutes, saves lives. BOC LIFELINE® emergency resuscitation equipment. LIFELINE oxygen kit → Lightweight oxygen cylinder → Built in regulator → Next working day refills† → Variety of oxygen masks → Single annual service charge Prices from £197 + VAT per annum HeartSine Samaritan Automated External Defibrillators* → Monthly payment option available → Real time CPR feedback on the 500P model → 10 year warranty → User friendly with easy to understand visual voice prompts → Monthly payment option available Prices from £799 + VAT BOC Healthcare Customer Service Centre, Priestley Road, Worsley, Manchester M28 2UT, United Kingdom Tel 08456 447 764, Fax 0845 087 0062, bochealthcare-uk@boc.com, www.bochealthcare.co.uk The stripe symbol and the letters BOC are registered trade marks of The BOC Group Limited. Both BOC Limited and The BOC Group Limited are members of The Linde Group, the parent company of which is Linde AG. Reproduction without permission is strictly prohibited. © BOC Limited 2013 * manufactured by HeartSine Technologies Ltd † depending on geographic location, refill fees applies BOC Healthcare can provide your dental practice with emergency resuscitation equipment: BOC: Living healthcare For further information or to place an order, call 0161 930 6010 quote reference RF278 United Kingdom Edition basic oral well-being main- tenance, plan patients can be assured that enhanced measures are in place to ensure that their customer care needs are fully recog- nised and understood in ap- preciation for their loyalty to the practice, by opting to pay a monthly direct debit. Examples Presenting plans to prospec- tive new plan patients should involve examples of how much they would have saved over the previous year on their assessments, scales (and treatment if the Plan offers discounts on standard private treatment fees). This will re- quire a one-to-one discussion with each patient. This should take place in a private, low pressure, ethical selling en- vironment, always making it clear that it is perfectly OK if the patient chooses not to join the plan. Once a patient is on a plan the practice needs to go the extra mile to thank them for their loyalty. Without any doubt every patient is entitled to the best possible stand- ard of dental care. Beyond the clinical care plan, pa- tients can be offered special discounts on home care prod- ucts and first choice of pri- ority appointments. This re- quires notes to be made about each patient’s preferred ap- pointments. Another ser- vice that can be offered to plan patients is regular up- dates on the latest develop- ments in clinical and home care options. Dental businesses need to be aware of the best offerings from their competitors; not other dental practices, rather the companies competing for the same disposable income those patients would spend on their dental plan. These com- panies will be gyms, spas and designer labels, all of who use their marketing to make peo- ple purchasing their brands feel ‘special’. As dentistry is a highly personal business mak- ing patients feel special and cared about is a must when asking them to commit to us and offer their undivided loy- alty. DT ‘Once a patient is on a plan the prac- tice needs to go the extra mile to thank them for their loy- alty. Without any doubt every patient is entitled to the best possible stand- ard of dental care’ About the author Glenys is an expe- rienced manage- ment trainer and assessor with 20 year experience of working with Gen- eral Dental Prac- titioners and their teams. In addition, she has expertise and qualifications in Counselling and Life Coaching. Her first book Dental Practice Management and Reception was published in 2006 her second book: Dental Management in Practice was published during 2012.