Dental Tribune United Kingdom Edition

2 News United Kingdom Edition February 2014 Published by Dental Tribune UK Ltd © 2014, Dental Tribune UK Ltd. All rights reserved. Dental Tribune UK Ltd makes every effort to report clinical information and manufacturer’s product news accurately, but cannot assume responsibility for the validity of product claims, or for typographical errors. The publishers also do not assume responsibility for product names or claims, or statements made by advertisers. Opinions expressed by authors are their own and may not reflect those of Dental Tribune UK. Editor Lisa Townshend Tel: 020 7400 8979 Lisa@healthcare-learning. com Advertising Director Joe Aspis Tel: 020 7400 8969 Joe@healthcare-learning. com Sales Executive Joe Ackah Tel: 020 7400 8964 Joe.ackah@ healthcare-learning.com Editorial Assistant Angharad Jones Angharad.jones@healthcare- learning.com Design & Production Ellen Sawle Tel: 020 7400 8970 ellen@healthcare-learning. com Dental Tribune UK Ltd 4th Floor, Treasure House, 19–21 Hatton Garden, London, EC1N 8BA A new marketing cam- paign promoting The British Dental Trade As- sociation’s (BDTA) re-brand to the British Dental Industry As- sociation (BDIA) to the dental team has launched. The name change of the UK’s principal industry body, which represents more than 80 per cent of the dental industry, has driven a complete brand refresh. The new advertising creative explains the rationale behind the name change as the Association drops ‘Trade’ and gains ‘Industry’, to con- vey the increasing diversity of its membership, in addition to highlighting the benefits of choosing to do business with quality-conscious BDIA mem- ber companies. Tony Reed, BDIA Execu- tive Director, explained: “BDIA encompasses the wider world of dentistry beyond the direct ‘trade’ including banks, insur- ance companies, publishing companies as well as suppliers of services and technologies to the dental industry amongst its membership. The new ad- vertising campaign is refresh- ingly simple in its approach and hopefully it will ensure the As- sociation’s new name is instant- ly recognisable throughout the dental sector.” Since 1923, the Association has played a crucial role within the industry as a not-for-profit organisation, using its funds solely for the purpose of devel- oping dentistry for the benefit of its members, the profession and the public. Today, BDIA plays a pivotal role in driving quality stand- ards within the dental industry: equipping its members with exclusive information and sta- tistics to provide greater insight and knowledge; creating op- portunities for networking and collaboration to address market challenges; shaping the future of the wider dental industry through its proactive engage- ment with relevant bodies; or- ganising exhibitions that deliver a key focal point for the industry and the profession to conduct business for mutual benefit; as well as providing highly regard- ed training for the industry en- suring a thorough understand- ing of the essentials of dentistry. To find out if your suppli- ers are members of BDIA or if you are interested in becoming a BDIA member, please visit www.bdia.org.uk or call 01494 782873. DT New BDIA marketing campaign launched A London-based dental nurse has been struck off by the General Dental Council (GDC) following a public hearing into a number of allega- tions including convictions for theft and failure to declare con- victions and cautions. The allegations against Adri- enne Ford were heard by the GDC’sProfessionalConductCom- mittee (PCC) in December 2013. Between 1983 and 2007, Adrienne was convicted of theft a number of times, received a caution for an offence of posses- sion of a Class B Drug (cannabis resin), and was convicted of theft and attempted theft. She also committed two offences of wel- fare benefit fraud between 2003 and 2007. She failed to register with the GDC by 30th July 2008, the date by which dental nurses were required to be registered. She worked at The Penerley Road Dental Practice as a dental nurse on days after 30 July 2008 and be- fore 23 June 2010 without regis- tration. When she did eventually registered with the GDC, she de- clared that she had not been con- victed of any criminal offences. Furthermore, between July 2008 and May 2012 Adrienne was not indemnified or insured in respect of claims from patients arising out of her practice as a dental nurse. The GDC’s PCC told Adri- enne: “You have demonstrated a history of criminal conduct involving dishonesty spanning three decades. You subsequently made a false declaration to the GDC for the purposes of obtain- ing registration as a dental pro- fessional. Your repeated dishon- esty and criminal conduct goes to your character and is therefore, in the Committee’s view, very dif- ficult to remedy. Moreover, there is a need to declare and uphold standards within the profession. You have demonstrated repeat- ed conduct which is capable of bringing the profession into dis- repute.” DT Dental nurse stuck off following ‘number of convictions’ Adrienne Ford had a history of crimal conduct T he Committee of Postgrad- uate Dental Deans and Directors (COPDEND) has released the number of Founda- tion Training offers for 2014. In total, 1,318 applications were made. So far, 80 per cent of appointable applicants have been offered places, with 244 candi- dates placed on the reserve list. According to a release issued by COPDEND, each applicant was asked to state a preference order for each of the 71 training schemes and offers of a place were made on the basis of ranked scores achieved and stated prefer- ences. Out of the successful ap- plicants, 49 per cent secured their first choice, 71 per cent were of- fered a place on one of their top three schemes and 88 per cent on one of their top 10 schemes. Further training places are ex- pected to become available later in the year. Dr Judith Husband, Chair of Ethics, Education and the Dental Team for the BDA, said: “The con- clusion of the first stage of DFT allocations marks the beginning of a difficult and anxious time for those who have not been awarded a place. Those currently complet- ing their studies must remain fo- cused on giving themselves the best possible chance of securing a place by concentrating on doing so successfully. I also urge those individuals to seek the support of their tutors and to contact the BDA for help and information. “The BDA continues to press for guaranteed DFT places for all UK graduates, as we believe it is unfair to the young people aspiring to work in the NHS and the taxpayer alike that they should be deprived of the chance to do so.” DT Hundreds of students without foundation training place U nder-18s in England will be banned from buying electronic cig- arettes, the government has announced. An estimated 1.3 million people in the UK use e-cig- arettes, and while smoking rates have fallen, experts be- lieve that e-cigarettes could encourage teenagers to take up the habit. Prof Dame Sally Davies, England’s chief medical offic- er, said: “We do not yet know the harm that e-cigarettes can cause to adults, let alone chil- dren, but we do know they are not risk free. “E-cigarettes can pro- duce toxic chemicals and the amount of nicotine and other chemical constituents and contaminants, including va- porised flavourings, varies between products – mean- ing they could be extremely damaging to young people’s health.” The law change will be in- troduced in Parliament this week as an amendment to the Children and Families Bill. Ministers also plan to make it illegal for adults to buy traditional cigarettes for anyone under 18. The new rules, which could be in force by the autumn, may mean that anyone caught buying cigarettes for a child could be given a £50 fixed penalty notice or a fine of up to £2,500. DT E-cigarettes banned for under-18s 1.3m people in the UK use e-cigarettes