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Dental Tribune U.S. Edition

Dental Tribune U.S. Edition | February 2014a14 Industry News Ad America’s ToothFairy Smile Drive to benefit thousands of at-risk children Designed to raise awareness and col- lect oral care products for at-risk children and teens, the America’s ToothFairy Smile Drive is being held in February, which is National Children’s Dental Health Month. Activities in communities nationwide include oral health educational presen- tations and Meet the ToothFairy screen- ings. Donated toothbrushes, toothpaste, floss and rinse will benefit local America’s ToothFairy affiliates, Boys & Girls Clubs of America and other non-profit organiza- tions serving vulnerable populations. Among those helping with the cam- paign are: volunteer dental professionals; members of the America’s ToothFairy affiliate network of non-profit children’s oral health programs; and Students Unit- ed with America’s ToothFairy national youth movement partners, which in- cludes HOSA-Future Health Professionals. America’s ToothFairy Smile Drive boxes can be found in 3,900 Walmart locations, where oral care products can be dropped off for local at-risk youth — and free Kid’s Activity Packs can be picked up. The packs include ToothFairy 101 edu- cational activities, America’s ToothFairy Kids Club membership cards — and cou- pons from Crest, Oral-B and Walmart. Patrons donating to the America’s ToothFairy Smile Drive can share their experience by snapping a selfie and using the hashtag #SmileDrive2014 on Face- book, Twitter or Instagram. “We are so grateful that Walmart, an America’s ToothFairy proud underwriter, is helping to ensure children across the nation benefit from our National Chil- dren’s Dental Health Month campaign,” said Fern Ingber, National Children’s Oral Health Foundation president and CEO. “Its participation in the America’s ToothFairy Smile Drive, combined with support from Kid’s Crest and Oral-B Stages products at Walmart, will help promote healthy smiles for all children while helping to give at-risk youth the tools they need to prevent the pain and embarrassment as- sociated with tooth decay.” The Boys & Girls Clubs of America (the primary beneficiary of the America’s ToothFairy Smile Drive — and program partner of National Children’s Oral Health Foundation: America’s ToothFairy) are strong supporters of healthy lifestyles of the youth they serve. Through the Amer- ica’s ToothFairy Youth Mentoring Pro- gram, the Boys & Girls Clubs of America provide oral health mentoring ac- tivities. “We are honored to be the primary benefi- ciary of the America’s ToothFairy Smile Drive and are excited clubs nation- wide will receive vital oral care products,” said Linda Wiltse, national vice president of healthy lifestyles at Boys & Girls Clubs of America. “This program combined with the America’s ToothFairy Youth Mentoring Program and restorative care will encourage the young people we serve to live healthier lives — and give them the resources they need to be successful.” The National Children’s Oral Health Foundation: America’s ToothFairy was formed in 2006 as an aggressive response to eliminate pediatric dental disease by providing community programs with comprehensive resources to deliver edu- cational, preventive and treatment ser- vices to children most in need. Support- ing the delivery of oral health education and care beginning at the prenatal level, America’s ToothFairy (Canada’s Tooth- Fairy in Canada) engages caring dental professionals and the public in programs that promote children’s oral health. Through underwriters such as Walmart and support from Kid’s Crest and Oral-B Stages products at Walmart, America’s ToothFairy has reached millions of chil- dren through its non-profit clinical net- work, Kids Club and volunteer profes- sional and student community service programs. For more information, you can visit www.AmericasToothFairy.org. (Source: National Children’s Oral Health Foundation: America’s ToothFairy) America’s ToothFairy Smile Drive promotes family oral health across North America. Photo/Provided by NCOHF Chicago BOOTH NO. 1845