today IDS 2009 Show Preview

Inonlysixmonths,thenews website www.zwp-online.info has made a strong impression on the German-speaking den- tal community. In addition, a new website was launched by Dental Tribune International just before IDS, providing the latest news to dental pro- fessionals around the globe. Theoperatorsofbothwebsites have now announced to cover the show—both in German and English—in 2009. In mid-February, a count- down ticker was launched, counting down the days until the opening of IDS Cologne on 23 March. Three weeks prior to IDS, users will also find previews, product news, and short video clips on ZWP Online. The live coverage, featuring photo gal- leries and video files, will be this year’s highlight. In addition to the latest industry news and announce- ments, users will also be able to review and download the daily newspaper today in- ternational in ePaper format,entirelyfreeof charge. The bilingual newspaper, published by Dental Tribune International and its German sister com- pany Oemus Media, has be- come the No. 1 guideline for visitors and exhibitors of IDS. A newsletter will also be avail- able for those users that are unable to attend the event in Cologne but do not want to miss out on what’s new on the show floor. ZWP Online was launched in September 2008 and has ex- perienced a strong growth in visitors ever since. According to latest figures, the website generated over 70,000 page views in February 2009. The new Dental Tribune website, which is aimed at general practitioners around the globe, provides access to an archive of international dental news that are gathered fromthenetwork’spartnersin over 91 countries. In addition, users will have access to dis- cussions, expert blogs, and an extensive product database. www.zwp-online.info www.dental-tribune.com AD News from IDS available online in English and German ThecityofCologneisamod- ern,internationalmetropolis. The city’s many museums are abletotemptvisitorsafterthe trade fair has closed. Music lovers can look forward to classics in the Philharmonie concert hall and in Cologne’s opera house. Many small the- atres and cultural outfits also add to the programme with varied musical theatre plays and exciting live concerts. Picasso or Gaugin, design or church art Cologne’s many museums offer a range of high-quality exhibits. The Ludwig Muse- um, for example, which has become famous for its collec- tions of Picasso and PopArt, is showing special exhibitions by Lucy McKenzie and Maria Lassnig during IDS. In the Wallraff-Richartz Museum, an exhibition with watercolour paintings by Caspar Scheuren will add to the collection with works by Dürer, Rubens, Gauguin and other master painters.Kolumba,theartmu- seum of the archbishopric of Cologne, joined Cologne’s the museumlandscapeinautumn 2007 with its new building in Cologne city centre. There, works of art from the Late An- tiquity to the present are pre- sentedimpressivelyinsidethe war ruins of the Late Gothic church of St. Kolumba. World-renowned classics in the Philharmonieconcerthall Cologne’s Philharmonie concert hall offers admir- ers of classical music an outstanding programme. On 25 March, the Dresdner Philharmoniker will make a guest appearance to play works by Beethoven, Brahms and Weber. On Thursday, 26 March, Cuarteto Casals will also play pieces by Haydn, Bartók and Shosta- kovitch. In addition, the Co- logne opera house has an- nounced to begin a new pro- duction of Tristan and Isolde during IDS. Monty Python’s Spamalot Following on from its enormous success in New York and London, the musi- cal Spamalot by the world- famous British comic group, Monty Python, has come to Germany for the first time. From January 2009, Colog- ne’s Musical Dome will be hosting the hilarious spec- tacle which was recently awarded “Best Musical” at the Tony Awards. Free transport by bus and train TheIDSexhibitorcardand admission ticket will allow visitors to travel with all pub- lictransportwithintheRhein- Sieg transport association (VRS)forfree.Italsoincludes free travel in the entire local area from Leverkusen, Bonn, Düren to the area of Bergi- sches Land. www.koelntourismus.de (Edited by Daniel Zimmermann) news02 Show Preview IDS Cologne 2009 company found that zirconia is an optimal material for gin- giva-integration because com- pared to titanium it features no significant bacterial colo- nisation. Additionally, it is dense, smooth like glass and offers perfect ivory trans- parency for high aesthetical results. “Titanium is recog- nised as a very adapted ma- terial for the bone-integra- tion but we saw that it was not the best material for gin- giva integration in regards to bacterial colonisation, grey transparencies and aestheti- cal results,” Julien Benhamou said. He also said that the initial healing around the zirconia transgingiva collar of the im- plant has been very impres- sive and the bacterial colo- nisation was drastically re- duced. “With the TBR Hybrid implant system aesthetical complaints will be a thing of the past. Thanks to the trans- gingiva zirconia collar, den- tists will be able to provide their patients with higher standards of aesthetics in im- plantology,” he added. The new Hybrid zirconia ti- tanium technology, which has received the Frost and Sulli- van Award for Technological Innovation in 2007, is avail- ablein45countriesandwillbe shown at IDS 2009 in Cologne. It is CE certified and has re- ceived clearance from the US FoodandDrugAdministration (FDA). Editorial/ ARGE IDS today GbR Administrative Office Dental Tribune International GmbH Oemus Media AG Holbeinstraße 29 04229 Leipzig Germany Phone +49-341/4 84 74-3 02 Fax +49-341/4 84 74-1 73 German ePaper-Issue www.zwp-online.info International ePaper-Issue www.dental-tribune.com Publisher Torsten Oemus Rep. DTI GmbH Peter Witteczek Rep. Oemus Media AG Ingolf Döbbecke, Jürgen Isbaner, Lutz Hiller Managing Editor Daniel Zimmermann (V.i.S.d.P.) Product Manager Bernhard Moldenhauer Production Franziska Dachsel Executive Producer Gernot Meyer today Sonderausgabe PvSt. 50129 todayIDSshowpreviewwillappearinadvanceofthe33rd International Dental Show in Cologne, March 24–28, 2009. The magazine and all articles and illustrations therein are pro- tected by copyright. Any utilisation without prior consent from the editor or publisher is inadmissible and liable to prosecution. No responsibility shall be assumed for information published about associations, companies and commercial markets. Gen- eral terms and conditions apply, legal venue is Leipzig, Germany. About the Publisher page 1 Julien Benhamou, CEO of the TBR Group. (DTI/TBR Group) More than 125 US dental companies have announced to participate in the US Pavilion of the Dental Trade Alliance in hall 4.2. Executives told today that their companies will offer dentists the widest possible array of new products and equipment that they can de- liver to local dentists through the European distributor of their choice. In addition, there will be live demonstrations of products on a daily basis as well as a small reception at the endofeachfairdayalongmeet- ings with other international delegations. Dental distributors will be welcomed to attend a dealer only breakfast on Thursday, 26 March at 7.30 before the official opening of the exhibi- tion. There will be a full break- fast and an opportunity to go through the US Pavilion and meet all the manufacturers as- sembled. With a strong Euro, US prod- ucts and equipment have be- comemoreattractivethanever for dentists in Europe. Manu- facturers of dental equipment will have small operatories available to demonstrate the wide range of large equipment including digital radiography, 3–D X–Rays, chairs, units, lasers, CAD/CAM and more. Consumable products by com- pany include disposables, pro- phy angles, hand pieces, steril- izationunits,oralhealthrinses, whiteners, orthodontic prod- ucts, burs, lights, scopes and so muchmore.Itiscompleteshop- ping extravaganza for dentists interested in the latest innova- tions from America, DTA offi- cials said. American companies locat- ed in the US Pavilion include DentalEZ, Miltex, Denbur, George Taub, Lares Research, Richmond Dental, Pascal, Den- torium, Vaniman, Palmero Health, Freelin–Wade, Tornado Plastics,LangDental,Midmark, Porter Instrument, Progeny, Parkell, TriHawk, Mydent, Chapman-Huffman, Handler, DCI, and others. The US Pavilion offers pri- vate meeting rooms with in- ternet capabilities for con- fidential discussions. Visitors should make plans to walk the entire US Pavilion and make appointments with US compa- nies to see a complete demon- stration or discuss delivery with the individual manufac- turer. Translators are on hand to assist with purchases and demonstrations. A complete list of exhibitors from the US and Canada are available at the DTA website at www.dentaltradealliance.org. US dental industry visits IDS Cologne Full range of products will be presented in hall 4.2 What to do in Cologne (DTI/N.Y.Wang)