today IDS 2009 Show Preview

AD IDS Cologne 2009 Date: 24–28 March, 2009 Opening times: 8 a.m.–7 p.m. (Exhibitors) 9 a.m.–6 p.m. (Visitors) Venue: Koelnmesse exhibition Halls 3, 4, 10 and 11 Online admission fees: Day ticket: 13,00 EUR Ticket for 2 days: 17,00 EUR Ticket for all days: 21,00 EUR Day ticket for students and trainees: 7,50 EUR Organisers: The IDS is held every two years in Cologne and is organised by the Gesellschaft zur Förde- rung der Dental-Industrie mbH (GFDI), the commercial enter- prise of the Association of German Dental Manufactures (VDDI). Koelnmesse GmbH Messeplatz 1 50679 Cologne P.O.Box 21 07 60 50532 Cologne, Germany Phone: +49-2 21/8 21-0 Fax: +49-2 21/8 21-25 74 E-mail: info@koelnmesse.de Web: www.koelnmesse.de More information at: www.ids-cologne.de Foreign companies will have greater representation in this year’sInternationalDentalShow (IDS) in Cologne in Germany. In addition to the United States, whichstillbringthelargestnum- berofforeign-basedexhibitorsto IDS, large contingents from Ko- rea, Italy and Brazil have an- nounced their participation. Mo- roccoandSingaporearealsopar- ticipating for the first time. The 33rd IDS will take place from 24–28 March at the fair- ground in Cologne. Exhibitors have announced the introduc- tionofanumberofnewproducts and services in growing sectors like implantology and prophy- laxis to an expected 80,000 visi- tors from Germany and abroad. A new navigation system is sup- posedtohelpvisitorsfindexactly what they are looking for. Elec- tronic tickets can still be pur- chased in advance from the Koelnmesse online shop. Representatives of the Ger- man dental industry and the organiser Koelnmesse rejected fears of economic cutbacks due to the ongoing financial crisis. ProspectsforIDS2009lookprom- ising, they agreed. According to Dr Martin Rickert, chairman of the Association of German Den- tal Manufacturers (VDDI), there is still a steady demand for med- icalanddentalservices.However, the industry might be subject to short- or mid-term fluctuations. “The dental market is an impor- tant part of the strong growing health care sector,” Rickert said at a press conference in Cologne in December. “Due to our experi- encesfromthepastyears,westill expectpeopletoinvestheavilyin their personal health. Financial considerations won’t play much of a role here.” Germany, Japan, and the Unit- ed States collectively dominated the global dental supplies mar- ket, with over 80 per cent share of sales in 2008. A recent report by Global Industry Analysts, Inc., USA, has projected the over- all market volume to exceed US$21.8 billion by 2015. The de- mand for dental products and services is predicted to remain healthyduetoagrowingdemand in cosmetic treatments, new products that reduce patient dis- comfort, increased health con- sciousness, and dental implants. Growth in the conventional sup- plies category may be reduced because of emerging procedures and technologies that require fewer supplies and materials. Although differences exist between dental markets, rapid improvementoflivingstandards has recently induced greater realisation about the quality of medical and dental services in countries such as India and China.Consequently,thesecoun- tries are exhibiting an increas- ing demand for modern and sophisticated technology and equipment. IDS—33 International Dental Show · Cologne · March 24–28, 2009 Sonderausgabe · Special Issue Trends During the last two years, most fields in dentistry have taken a great leap forward in terms of materials and techniques. We give you an insight on the latest trends and developments with in- terviews and expert articles. »page 6ff Interview Prospects for the 33rd Inter- national Dental Show look promising, representatives of the German dental indus- try have agreed. Inside today, Dr Martin Rickert (VDDI) speaks about the current state of the industry and his expectations for IDS Cologne 2009. »page 4 Business A number of new and inno- vative products will be on display at IDS Cologne 2009. Get an overview in our pre- view section and see what the world’s most innovative den- tal companies have to offer. »page 17ff SHOW PREVIEW AD FDI Annual World Dental Congress 2-5 September 2009 Singapore congress@fdiworldental.org www.fdiworldental.org AD Dental implants have to manage a hybrid anatomy be- cause they are replacements of dental roots and need to in- tegrate both in the hard tis- sues (bone) and soft tissues (gingiva). Most of the dental implants in the market now- adays are made of a single material, although these two kinds of issues require differ- ent materials. Therefore, the TBR Group decided to rethink the definition of a dental im- plant and to develop a hybrid system to optimise both the integration in bone tissue and gingiva. The result was the TBR Hy- brid implant: a one-stage tita- nium implant with a zirconia transgingiva collar. From a mechanical point of view, this technology combines the me- chanical advantages of tita- nium in flexion and those of zirconiaincompressionwhich makes the TBR Hybrid im- plant system more resistant than a regular titanium im- plant. According to Julien Ben- hamou, CEO of the TBR Group, after more than seven years of studies and publicising in the Journal of Oral and Maxillofacial Implants and the Journal of Applied Bioma- terial and Biomechanics his page 2 Hybrid anatomy requires Hybrid implants TBR Group presents revolutionary Zirconia-Titanium implants for better integration in soft and hard tissues IDSCologneflourishesdespiteeconomictrouble Foreign companies are more prominent in 2009 Hybrid implant (DTI/TBR Group) (DTI/Koelnmesse) (DTI/Koelnmesse) rd