Dental Tribune United Kingdom Edition

22 Industry News United Kingdom Edition October 2013 Denplan - enhancing brand recognition at BDTA According to recent consumer research, Denplan is the third most widely recognised healthcare brand in the UK, behind only BUPA and AXA PPP, with an astonishing 50% recognition rate*. As the only dental payment plan specialist that patients can ask for by name, Denplan uses its consumer brand identity to help you grow your business. Come along to stand F10 to enjoy an ice cream and find out how. And that’s not all – we’ll also be announcing some exciting new product enhancements at this year’s Showcase to benefit both practices and patients alike, so come and talk to one of the friendly team at our stand to find out more. For more information about Denplan, please visit www.denplan.co.uk or call us on 0800 169 9962. *Source: Simplyhealth/HPI brand tracking research, October 2012 based on 1178 responses of those who have or would consider health cover. Interested in ergonomics? Visitors to DB Dental’s Stands N03 and N05 will have an opportunity see some of Heka Dental’s bespoke UNIC Treatment Centres, which combine aesthetic beauty with state-of-the-art ergonomic efficiency. Now available in an even wider range of inspirational colours, UNIC is the ultimate embodiment of feedback from patients, dentists and service engineers, its inviting appearance and carefully thought through functionality creating the perfect environment for a pleasant dental visit. Designed by David Lewis, UNIC is the epitome of ergonomic design. Everything – instruments, trays, light, x-ray unit etc – is within easy reach. Heka Dental call it intuitive design and functionality – everything is exactly where you would expect it to be, making even complex clinical procedures easier, more efficient and comfortable for the patient and dental team. With their unique bespoke design capability, UNIC treatment centres can be built to individual specifications, releasing the operator’s creative genius in every aspect of dentistry. Supplied with a fully comprehensive three year Warranty, every component is manufactured by Heka Dental in order to ensure the highest possible quality. For further inforation on the complete range of Heka Dental equipment visit Stand N03 and N05, contact DB Dental on 01484 401015 or visit www.heka-dental.com. Oralift Sensational facial rejuvenation … without surgery or needles Visitors to the BDTA Showcase will have an opportunity to hear Dr Nick Mohindra, inventor of the innovative Oralift facial rejuvenation device, deliver a mini lecture on its benefits at 16.30 on Thursday 17th October, 11.00 on Friday 18th October and 12.30 on Saturday 19th October. There will also be the opportunity to attend a Practical Demonstration in the LiveTheatre on theThursday (13.00 – 14.00) and Friday (15.30 – 16.30).They will also have an opportunity to speak directly to Nick on Stand P15 throughout the Showcase. The Oralift device is designed to reduce and delay the signs of facial ageing (crows’ feet, wrinkles, loss of skin tone, sagging jowls etc) without the need for surgery, needles or artificial fillers. Oralift is a thermoplastic bite-guard which is easy to fit over the mandibulary teeth similarly to a small mouthguard. Requiring no exercise programme, the facial muscles are simply activated to create the rejuvenating effect by just wearing it in the mouth. After a matter of weeks, patients will start to notice Oralift’s rejuvenating effects, which can become stronger and more pronounced as they continue the therapy. Oralift therapy is simple, easy to use and above all totally natural! For further information about Oralift email info@dentalfacelift.com or visit www.oralift.com Masterstrokes of innovation showcased at the BDTA Healthy, clean, whiter teeth are the ultimate aspiration, so Philips’ coupling of Sonicare with Zoom has created the dream team to help dental professionals achieve patients’ expectations.  In 2013 the Company celebrated the launch of a trio of new oral healthcare products which edge patients closer to the pinnacle of oral achievement, and all three will be showcased on stand P06 at the BDTA between 17 -19 October in Birmingham.  Visitors to the stand will be also able to get their hands on the new Sonicare FlexCare Platinum - the most effective yet gentle brush with patented sonic technology the Company has yet produced.  FlexCare Platinum removes seven times more plaque from between the teeth than a manual and has a built-in pressure sensor to prevent patients from over brushing. Lightening has struck twice with the launch of the latest Zoom light activated chairside whitening system which when combined with new DayWhite/ NiteWhite home tooth whitening products from Philips have achieved the impossible dream - sparkling results.  Dental professionals are recommended to plan to visit stand P06 early to beat the queues, or if they are unable to attend the BDTA Showcase but would like to speak to a Philips representative directly or to place an order, they can call the Company direct on 0800 0567 222. Blast Away at the BDTA! Lucky delegates each day can try the Sonicare AirFloss at one of the brushing stations on Philips’stand (P06) at the BDTA Conference and can take it away with them for free. This follows a similar initiative at the product’s unveiling at the BDA Conference earlier in the year where over 30% of delegates trialled an AirFloss. The early trialists evaluated their AirFloss for thirty days and results were beyond Philips’expectations; 85 per cent would recommend it (to their patients, friends or colleagues); More than 95 per cent agree that AirFloss is easy to use (for their patients) and 9 out of 10 believe agree that AirFloss will be effective for use with orthodontic patients Other highlights of a stand visit will be a chance to see the new Sonicare FlexCare Platinum – the most innovative sonic toothbrush to be developed by Philips – and the one which achieves the best plaque removal results in its portfolio.  Light fantastic‘limited’pre-Christmas whitening show offers will be available so Dental Professionals are recommended to plan their visit to stand P06 to beat the queues.  If you are unable to attend the Showcase but would like to speak to a Philips representative directly or to place an order, call direct on 0800 0567 222. Visit QED Stand P13 for all your endodontic requirements QED is looking forward to the BDTA Showcase, a great opportunity to introduce new products and concepts to Dentists plus get feedback from existing customers, so please visit stand P13. Endodontics, RCT, root canal therapy, whatever you call it, there are many endodontic systems on the market which can make endo confusing and costly, so QED try to keep it simple and cost- efficient. They have three main file systems, TRINITI®, Mtwo® and RECIPROC®. Since launching RECIPROC®, customers’ feedback has been great. Delegates can evaluate it at one of their hands-on workshops, which are being run throughout Friday and Saturday.The sessions will be hosted by Nick Gibb, who runs a busy NHS/Private Practice in Leamington Spa. If you want to participate, please visit Stand P13 or contact QED in advance on 01733 404999, email sales@qedendo.co.uk or via your local salesperson. QED have other exclusive products including Apex Locators – Morita’s Root ZX, VDW’s Raypex 6; Motors – VDW Silver and VDW Gold with integrated apex locator; Obturation units - SuperEndo Alpha and Beta, Obtura Max and Gutta Fusion. In addition, they sell products from Dentsply, Sybron Endo, Acteon (Satelec) plus many more too. For further information on the complete QED range visit stand P13 or contact them on 01733 404999, email sales@qedendo.co.uk or via your local salesperson. QuickLase QuickWhite Amazing Offers for the BDTA 2013 Why spend more when you don’t need to? Exclusive October offers for the BDTA show attendees, limited only for these days, your chance to save! Show offers will be available on the following products, the new Quicklase lasers, the inexpensive Quickwhite whitening kits, TeleCam Intra Oral cameras 5 inch and 8 inch built in colour screens. Make sure you visit us on stand J11 to take advantage of these offers as well as new products revealed first at the BDTA show. Don’t miss out, call us on 01227 780009 for further information, visit www.QuickLase.com or follow Quicklase Quickwhite on Facebook and Twitter @QLQW. SmilelignWelcomes Orthodontic Consultant on Board Smilelign are proud to announce that Dr Sunil Hirani, a Specialist Orthodontist and founder of SmileLux, a Specialist Orthodontic practice in Milton Keynes has been invited on board as Clinical Advisor. Dr Sunil Hirani Practice Principal / Specialist Orthodontist BSc (Hons), BDS, MSc, FDSRCS (Eng), MOrthRCS (Eng), FDS (Orth), GCAP (KCL) GDC No. : 72309 Dr Hirani graduated from Guy’s Hospital, London in 1996. He has a Master’s degree in Orthodontics and is a Fellow of Dental Surgery of the Royal College of Surgeons (RCS) and holds a Membership in Orthodontics from the RCS which was awarded in 2003. In 2005, he passed his exit fellowship, FDS (Orth) which is a marker of Consultant approved training and obtained first place in the UK. Dr Hirani commented: “I am delighted to be part of the Smilelign team. GDP’s can rest assured that the treatment will be achievable, within sensible limits and complete in a very timely manner. The team at Smilelign have clearly done their research in the market, listened to what Dentists want and what they need, bundled it together and what you see is a well presented product that does what it says on the tin!” T.0114 250 0176 e. info@smilelign.com www.smilelign.com Three jewels from Trycare ADIN Implants, Estelite and the Straw! Visitors to Stand D26 will be able to see three jewels from Trycare – the ADIN Implant System, Estelite and Sterisil Straw. The ADIN Implant System is the new era in ethical implantology. Independently judged to be one of the most effective implants evaluated by New York University, ADIN implants are available from as little as £125 plus VAT including the implant, healing abutment, analog, transfer and cement retained abutment. Estelite is the jewel of composites. In addition to superb aesthetics, the ideal composite must have outstanding physical properties that deliver reliable, long lasting restorations simply and effectively. Tokuyama has developed such a composite! The uniqueness of Estelite is achieved by combining a size and shape controlled spherical filler with an innovative polymerisation process that ensures rapid, controlled cure with no shade change after polymerisation. All of this with easy aesthetic perfection and remarkable handling. The innovative Sterisil Straw and antimicrobial bottle system transforms waterline disinfection from a daily or hourly procedure into a simple annual event. Working night and day for 365 days, Sterisil Straw disinfects the dental unit’s water lines providing safe and clean water throughout the year. For further information visit Stand D26, ask your local Trycare Representative, email dental@trycare.co.uk or visit www.trycare.co.uk Philips launches recommender scheme for AirFloss and Sonicare power toothbrushes In the run up to Christmas gifting period, Philips Sonicare has launched a recommendation scheme for dental practices which prefer not to dispense products. Participating practices will be provided with vouchers which they can give patients to point them in the right direction to buy a Sonicare toothbrush or AirFloss. The vouchers are redeemable in Boots stores* and as an added incentive to encourage patients to purchase, they offer £10 off each item. This is in addition to any in-store promotions which may be running!The vouchers are provided for practices to tear off from a freestanding counter top display unit; one for Sonicare - which is valid on all brushes in the Sonicare range (excluding PowerUp); and a separate one for AirFloss. Christmas gifting wrapped up- In the run up to the Christmas gifting time period, the launch of the recommendation voucher scheme could not be more timely, so practices are recommended to contact Philips to obtain the display unit in time for the festive season.  For more information please telephone 0800 0567 222. Ensure your compliance the easy way SafeSeen Touch to be launched at BDTA Dental Show 2013 Launching at this year’s BDTA Dental Showcase, the innovative SafeSeen Touch is a complete compliance suite. The device enables you to ensure and demonstrate your practice compliance in all areas of CQC, HR and patient consent. All information you and your patients will need is stored on the device, and programmes can then be accessed and viewed in high quality graphics. For convenience, your patients can also create a secure e-signature on the tablet for any treatment consent required in the future. Designed to maximise your practice workflow while meeting all the regulations, the SafeSeen Touch is a compact, portable and easy-to-use tablet for use anywhere in the practice. Created independently from any software manufacturer, the SafeSeen Touch is also compatible with any existing practice management software for ultimate flexibility. To improve communication with your patients and ensure every aspect of your practice compliance, discover what the SafeSeen Touch could do for you, at the BDTA Dental Showcase 2013. For more information, please contact Chloe Booth on 07825 201657 email: chloe@totaldental.co.uk Plan for success with Plandent Planning is central to running a successful dental practice and this is where Plandent offer you a full service; whether it’s new capital equipment, ordering your everyday consumables and advice on new dental products. Incorporating Claudius Ash, Plandent’s fully trained team are here to help with all your dental needs and wants. Plandent is the second largest dental distributor in Europe allowing the Company to provide you with the very best value for money. This year’s BDTA Dental Showcase will see the launch of Plandent’s fabulous and unique ordering system, PlanO+plus. This easy to use on-line Smart App does all of the hard work for you, straight from your iPhone or iPod Touch, ensuring you never run out of vital materials, whilst maintaining an affordable level of stock for your practice. As well as the renowned Planmeca units and chairs, Plandent will be demonstrating the very latest developments in 2D and 3D imaging, essential for improved diagnostics and practice development. During your visit, come and try our revolutionary solutions in Digital Dentistry with the all new PlanCan intra-oral scanner, PlanScan Lab, PlanCAD & ProScanner phosphor plate device. Visit Plandent’s Stand F13/G14 for daily exhibition special offers. Alternatively, call Plandent on Freecall 0500 500 322.