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Dental Tribune U.S. Edition

Dental Tribune U.S. Edition | September 2013 A13iNduStry NEWS By Dental tribune International Walled off by the majestic elevations of the Rätikon mountain range and the Ap- penzell Alps, several industrial hydraulic mixers are continuously at work. Every now and then, a worker brings new bar- rels filled with raw materials that are turned into a new compound that forms the base for IPS e.max blocks from Ivoclar Vivadent. Launched seven years ago, the game- changing dental restorative system has earned Ivoclar Vivadent, based in the small European principality of Liech- tenstein, wide international acclaim as a provider of materials for highly esthetic all-ceramic dental restorations. According to some industry sources, the restorative system has also defined the new gold standard in the field. Comprising lithium-disilicate glass ce- ramic, zirconium oxide materials and ve- neering ceramics for the press and CAD/ CAM techniques, the system has an im- pressive clinical track record and has won the company a number of acknowledge- ments, including a Celebration of Excel- lence Award for Outstanding Innovation in Cosmetic Dentistry at the recent an- nual meeting of the American Academy of Cosmetic Dentistry in Seattle, Wash., in June. Secret formula With double-digit growth last year, the material, whose composition remains a well-kept secret, has also become one of the company’s most important drivers of economic success. Ivoclar Vivadent held an international expert symposium last year in Germany for the first time that was focused entirely on the system and the treatment results dentists are able to achieve with it in daily practice. Accord- ing to chief sales officer Josef Richter, the system still has much potential. “With IPS e.max, it is fair to say that we started a revolution in the field of fixed prosthetics, as it provides a highly es- thetic and durable solution not only for single-tooth restorations but also for far more complex indications, like three-unit bridges,” he recently told Dental Tribune International. In addition to the strong market accep- tance of its poster-child product, Richter said that his company performed above Thriving on all- ceramics, Ivoclar Vivadent prepares for the future Dental Tribune International recently visited the company’s headquarters in Liechtenstein Ad Ivoclar Vivadent Chief Sales Officer Josef Richter anticipants strong growth for the company in 2013 and beyond. Photos/Annemarie Fischer, Dental Tribune International, Germany ” See FUTURE, page A14