FDI WorDental Daily 30 Aug

News Friday&Saturday, 30–31 August 2013 W iththeFDIcongressinIstan- bul in full swing, Plandent Division,thesecond-largest distributor of dental supplies in Eu- rope, announced onWednesday that itisexpandingintotherapidlygrow- ing Turkish market. The new Plan- dent Turkey distribution company will work closely with Ünaldı Medikal, distributor of Planmeca’s dental equipment in the country. With Turkey, Plandent Division is enteringitsfourteenthdentalmarket. As a full-service dental supply com- pany, Plandent Turkey will offer local dental practices and laboratories a complete selection of instruments, equipment, software and materials, aswellasafullrangeofsupportserv- ices. Plandent Division is part of the Finnish Planmeca Group, which oper- ates in the field of health care tech- nology in over 120 countries. The group employs around 2,500 people worldwide and is aiming at a turnover of €760 million this year. Its parentcompany,Planmeca, isoneoftheworld’sleading dental manufacturers and the largest privately owned company in the field. “Planmeca’s high-tech dental devices are already well known in Turkey, so we are now delighted to also offer Plandent’s modern service concepts and our wide selection of brands to Turkish customers. With our comprehensive all-in-one solu- tions and services, we are able to of- ferdentalprofessionalstheopportu- nity to order everything they need fromoneplace.Bylisteningcloselyto our local customers and by con- stantly expanding our product selec- tion, we can fulfil the needs of every customer group, whether dentists, dental hygienists or dental techni- cians,” saidTuomas Lokki, vice-pres- ident of Marketing and Sales at the Planmeca Group. Plandent’s mission is to offer the latest technology and materials from the world’s leading manufacturers at verycompetitiveprices,thecompany stated in a press release. The com- pany also focuses on its own brand product range. “Plandent Turkey will be introduc- ing to the Turkish market its world- leading brands in the field of dental supplies, including the well-known and cost-effective Orbis product range,” a Planmeca spokesperson told Worldental Daily. “The com- pany’s wide selection of equipment and materials will be complemented by attractive and sophisticated new service concepts, such as material management, online ordering, and maintenance and support services.” Earlier this year, the fast-growing Plandent Division acquired new dis- tribution companies in Belgium and Russia. In addition, the division has leading local companies in all the NordicandBalticcountries,aswellas in the Netherlands, the UK, Germany, and Austria. FinnishPlandentDivisionexpandsintoTurkey IRepresentativesfrombothcompaniesalsotalkedaboutthenewpartnership atapressconferenceheldyesterdayintheIstanbulCongressCenter. (DTI/PhotoClaudiaDuschek) IAliBüyükünaldıfromÜnaldiMedikal(left)and PlanmecaGroup’spresidentandfounderHeikki KyöstiläattheFDIcongressinIstanbul. (DTI/PhotocourtesyofPlanmeca,Finland) NewdistributioncompanytopartnerwithÜnaldıMedikal T he Indian Dental Association’s partnership with Unilever Oral Care brand Pepsodent is help- ing children and their families in the southerncitiesofChennaiandCoim- batore to improve their oral health. Initially, the partners offered free dental screenings to determine the oral health status of the patients, collectingdatathatwillbecompared with data gathered at the end of the programme to determine the impact of the partnership’s oral health-pro- motion activities. The partnership’s activities have two distinct strands: one focused on dentists,theotheronschoolchildren. In the first strand, the partners train dentists in behaviour-change tech- niques and provide materials to help them raise awareness among their patients of the importance of brush- ing twice a day with a fluoride tooth- paste to prevent oral disease. In the schools programme, pupils are given a personalised dental health plan with free toothbrushes and samples of toothpaste. The ultimate aim of the partner- shipprojectistodevelopaneffective, comprehensiveoralhealtheducation system for Indian children that could be implemented across the country. The FDI and Unilever are looking forward to reporting on more of the successes of the Live.Learn.Laugh. partnershipwiththeIndianDentalAs- sociation at next year’s Annual World Dental Congress in New Delhi in India and sharing the out- comes of our global evaluations. With such a rich portfolio of local projects, we hope the lessons fromthepartnership will provide new in- sights to help max- imise the impact of oral health-promo- tion programmes in the future. Remember to visit the Live.Learn. Laugh.partnershipstandonlevel2to findoutmoreaboutthepartnership’s exciting projects. Developingacomprehensiveoralhealth educationprogrammeforIndianchildren Nextachievementstobereportedatnextyear’sAWDCinNewDelhi A touch of haute couture was brought to the Istanbul Con- gress Center on Wednesday, when German fashion label CROIX- TURE launched its latest clothing line for medical professionals at the FDIAnnualWorldDentalCongressin Istanbul. On the catwalk, models showed off the unique collection, which is now available worldwide. Selected items for women and men are on sale at the World Dental Exhibition on Level 5 at Booths B032 and B066, where visitors are the first to be able to purchase clothing from the collection. According to the com- pany, visitors who purchase CROIX- TURE products worth over €250 dur- ing the show will receive a free polo shirt or t-shirt while stocks last. Product catalogues and price lists for offline orders are also avail- able on-site. Items can also be pur- chasedonlineatthecompany’sweb- site,www.croixture.com.Inspiredby natureandlife,theclothinglineaims to combine extreme comfort with style. Fashion fordentists CROIXTUREintroduced medicalclothinglineexclusivelyatFDIAWDC 4 www.fdiworldental.org AD I(DTI/PhotocourtesyofUnilever,UK)