Dental Tribune United Kingdom Edition

Do you have an opinion or some- thing to say on any Dental Tribune UK article? Or would you like to write your own opinion for our guest comment page? If so don’t hesitate to write to: The Editor, Dental Tribune UK Ltd, 4th Floor, Treasure House, 19-21 Hatton Garden, London, EC1 8BA Or email: lisa@healthcare-learning.com Editorial comment References: 1. Dentine Tubule Occlusion, DOF 1 – 2012. 2. Tubule Occlusion Stability, DOF 3 – 2012. 3. Relief of Hypersensitivity, DOF 4 – 2012. 4. TNS – Sensitivity Market Research 1 – 2012. 5. Combination Tubule Occlusion, DOF 2 – 2012. UK/LI/12-0494m Advanced Defence Sensitive blocks 92% of dentine tubules in just 6 rinsesin vitro*1 Introducing the first in a new expert range from Listerine® – a twice-daily mouthwash built on potassium oxalate crystal technology that blocks dentine tubules deeply for lasting protection from sensitivity.2,3 In just six rinses Advanced Defence Sensitive blocks 92% of dentine tubules; twice as many as the leading recommended pastes.1,4 It can be used alone for lasting protection,3 or in combination with the most recommended paste from the leading sensitivity brand, to significantly increase the number of tubules the paste blocks in vitro.4,5 * Based on % hydraulic conductance reduction Recommend Advanced Defence Sensitive for expert care when you’re not there Do not recommend this product if patients have a history of kidney disease, hyperoxaluria, kidney stones or malabsorption syndrome, or take high doses of vitamin C (1000mg or more per day). 10237_ocdlis_sensitive_SP_DentalTribune_297x210_fa1.indd 1 2/18/13 10:35 AM United Kingdom Edition March 25-31, 2013 3News A mericans are more afraid of losing a natu- ral tooth than they are of getting the flu, according to a January survey by the Ameri- can Association of Endodon- tists. Despite an especially bad flu season that taxed hospital emergency rooms nationwide and led some cities to declare a public health emergency, more survey respondents hoped to avoid losing a per- manent tooth (74 per cent) than avoid getting the flu (73 per cent). Also, 70 per cent of re- spondents say they want to avoid getting a root canal, and 60 per cent were more anxious about root canal treatment than getting a tooth pulled (57 per cent), or receiving a dental implant (54 per cent). The underlying factor of these numbers could be connected to outdated concerns about root canal treatment. During the seventh annual Root Canal Awareness Week, March 17-23, the AAE wants to dispel myths that root ca- nals are painful and encour- age patients who need a root canal to see an endodontist to save their natural teeth. “We want patients to know that there is no reason to be anxious about receiving a root canal,” said AAE President Dr. James C. Kulild. “With today’s advanced technologies, root canals are no more painful than getting a filling - root ca- nal treatment is actually one of the best ways to save your natural tooth!” DT Tooth loss? Rather have the flu! L ast week saw the sixth World Oral Health Day. Organised by the FDI, World Oral Health Day is celebrated every year on 20 March and was created to remind the global popula- tion that healthy teeth, gums and mouth play a crucial role in our ability to work or study without constant, nagging and painful toothache, in our self- confidence and in the health of our whole body, This year’s theme is ‘Healthy Teeth for Healthy Life’. It reflects the major con- tribution oral health makes to our lives. The event pro- vided a fantastic opportunity for FDI member associations to organise events locally to raise oral health in the pub- lic’s awareness. Although the day is not widely marked in the UK, the opportunity for focusing on oral health should never go begging. I made sure that our social media was on the case, I hope your was too! If you’d like to see more about World Oral Health Day so you can plan for next year, go to http://www.fdiworlden- tal.org/events/world-oral- health-day/world-oral-health- day-2013.aspx. DT WORLD ORAL HEA LTHDAY 20 MARCH