Dental Tribune United Kingdom Edition

March 25-31, 201312 Feature United Kingdom Edition The Academy A4 Advert FINAL.indd 1 21/09/2012 10:53 About the author Ashish B Parmar (Ash) is a private dentist and has a unique state-of- the-art practice in Chigwell, Essex called Smile De- sign By Ash. Ash is a national and in- ternational lectur- er and was one of the main dentists on the three series of Extreme Makeover UK. He offers an outstanding eight- day course which includes training on leadership, vision creation, goal setting, step by step techniques in doing Smile Makeovers, treating ad- vanced cases (e.g. wear cases), lasers, fibre-reinforced composite dentistry, photography, communication, case presentation skills, team develop- ment, occlusion, etc. Ash has written numerous clinical articles in dental journals and is well recognised for his passion in cosmetic dentistry – using both composite and porcelain techniques. To review many other informative articles and FREE TRAIN- ING CLINICAL VIDEOS, and to find out more about the unique training Course run by The Academy By Ash, visit www.theacademybyash.co.uk, or send an email to training@theacad- emybyash.co.uk. Alternatively, you may phone Ash personally on his mo- bile number 07971 291180. you would not have dreamed of. Dentists should mainly fo- cus on actually doing the den- tistry! It is likely that there is a team member you have that will have the requirements for being a great treatment coor- dinator. You simply need to identify this person and nur- ture them. I recommend Lau- ra Horton to any dentist that wants their team trained to a very high standard (visit www. horton-consulting.com ). 9Exceptional Customer Service (pic 12) Patients (ie customers!) are very discerning nowadays. There is no room for compla- cency. The new patient experi- ence has to be seamless from the minute the initial phone call enquiry comes. The team needs to be trained in add- ing value to everything that is said and done at work. The language between colleagues needs to be courteous and pro- fessional at all times. Many small touches in caring for the patient will add up to the over- all experience being positive and totally comfortable. Hav- ing satisfied customers will create “raving fans” that will then refer more new clients. In this current economic clients the need to really look after people is even greater! 10Bonus System (pic 13) Having a fair bonus system based on practice turno- ver and team performance is a great way to appreci- ate hard work that is done by staff. The system needs to be simple, with clarity in eve- ryone’s mind as to how it works. Bonus should be cal- culated on an average of three months turnover, and paid monthly (if applicable for that period) separate from the monthly pay cheque. It goes without saying that appre- ciation and compliments are equally important as financial rewards when it comes to mo- tivating team members! Summary “Knowledge is Power” and the more you learn, the more you find out that you do not know. As human beings, we only use about three per cent of our true potential! Imagine what you will become and the practice success you will enjoy if you put your mind to it, and discover the right mentors… DT page 11DTß Pic 13 -Bonus System