Please activate JavaScript!
Please install Adobe Flash Player, click here for download

today IDS Show Preview

n Sirona Dental Systems has been operating in the dental industry for more than 130 years. At the Interna- tional Dental Show (IDS) in Cologne, the company presented 25 hardware and software innovations to facilitate the digital workflow in dental prac- tices. Dental Tribune editor Claudia Duschekhadtheopportunitytospeak with Jeffrey T. Slovin, who was re- cently appointed CEO of Sirona, about his own impressions of the show and the future trends in dentistry. Claudia Duschek: Mr Slovin, this year’s IDS marks your seventh al- together and your first as CEO of Sirona. Would you please describe some of the impressions of the last days? I have been in the dental business for 14 years and I have always enjoyed theIDS.SinceitismyfirstshowasCEO of Sirona, this IDS will certainly be a memorable one that I will never forget. The most exciting development for me is that the solutions we are presenting at IDS were engineered in the time when I was about to become CEO. See- ingalloftheseproductsexhibitedatthe show is something that makes me very proud of our employees and company. With regard to technological de- velopments, I see a lot of companies tryingtoestablishthemselvesinCAD/ CAMtoday,abusinessSironahasbeen involved in for 28 years. Today we serve more than 30,000 CEREC cus- tomers all over the world. I think that we are very well positioned to further drive digital dentistry. Indeed, digital workflow is one of the most used expressions these days. Yet, has digital technology ar- rived in dental practices? This digital workflow develop- ment is comparable to the transition offilmtodigitalcameras.Todayalmost all cameras are digital. In dentistry, it is primarily a matter of where prac- titioners are located. In some areas, it takes longer for adoption, but the reality is that digital dentistry is the future. We see it here today at IDS and it is not a matter of if but when a den- tal practice will adopt digital. Dentists want their patients to benefit from safer and faster treatment solutions, and I see it coming to life with our CAD/CAM-for-everyone approach. And how would you assess Sirona’s position in this development as compared to other companies? These days, many companies talk about being digital, but the ability to trulyintegratedigitaltechnologyisan expertise and great competence of Sirona. With the 25 innovations we have introduced this year, one can see the power of Sirona with regard to in- tegrated solutions. While others have only one digital solution or integrated workflow, Sirona offers a whole inte- grated process because our products can be connected. At some point in time,wethinkthatthedentistisgoing to want an all-Sirona office. Coming from the US and knowing the overseas dental market very well, what kind of differences have younoticedinEuropeandGermany in particular? I have been to many countries, but what I think is in common for all den- tistsisthattheywanttopracticebetter, safer and faster dentistry. All patients want to spend less time in the dental chair.Thisaddssignificantlytopatient acceptance and their experience. Be- cause of that, digital dentistry, digital workflows and integrated solutions matter because not only do dentists benefit from simplified and faster pro- ceduresbutprimarilythepatientdoes, too. I think Sirona is in the best posi- tion to help dentists experience all the advantages of the digital workflow. news02 Show Review IDS Cologne 2013 DURAVIT SYSTEM A COMPLETE RANGE OF DENTAL IMPLANTS 3P WIDE MINI EN ISO 13485 implant company A COMPLETE RANGE DURA A COMPLETE RANGE VIT SYSTEAAV A COMPLETE RANGE VIT SYSTEM ADENTTAB&B implant company OF DENTAL implant company AL IMPLANTNTTAAL IMPLANTS 13485 OEN IS AD “At some point in time,the dentist is going to want an all-Sirona office” An interview with the new Sirona CEO JeffreyT.Slovin 5 Jeffrey T. Slovin in talks with Dental Tribune editor Claudia Duschek. Editorial/ ARGEIDStodayGbR AdministrativeOffice DentalTribuneInternationalGmbH OEMUSMEDIAAG Holbeinstraße29 04229Leipzig Germany Phone +4934148474-302 Fax +4934148474-173 GermanePaper-Issue www.zwp-online.info InternationalePaper-Issue www.dental-tribune.com Publisher TorstenOemus Rep.DTIGmbH TorstenOemus Rep.OemusMediaAG IngolfDöbbecke,JürgenIsbaner, LutzHiller ManagingEditor DanielZimmermann(V.i.S.d.P.) ProductionExecutive GernotMeyer Production FranziskaDachsel today Sonderausgabe PvSt.50129 today IDS show review appears after the 35th International DentalShowinCologne,12–16March2013. The magazine and all articles and illustrations therein are pro- tected by copyright. Any utilisation without prior consent from the editor or publisher is inadmissible and liable to prosecution. No responsibility shall be assumed for information published about associations, companies and commercial markets. Gen- eraltermsandconditionsapply,legalvenueisLeipzig,Germany. About the Publisher n While Germany is among the largest markets for den- tal materials and equipment, sources for reliable sales data arelacking.Theglobalmarket leaderindentalmarketanaly- sis, Strategic Data Marketing (SDM) will work in coopera- tion with the German Dental Trade Association (BVD) to produce its first-ever report on the German dental products market during the third quar- ter of this year. A contractual agreement to this effect was conclud- ed between both parties on Wednesday at the Interna- tionalDentalShowinCologne. The BVD, which represents roughly80percentofGerman companies specializing in dental prod- ucts, said to have agreed to provide support in terms of both allocation and delivery of actual industry sales data. Based in Rutherford, NJ, USA, Strategic Data Marketing has been publishing market data in the US, Canada and England since 1994. Market data soon to be available SDM partners with German DentalTradeAssociation 5 BVDPresidentLutzMüller,CEOBarbaraKienleandStrategic Data Marketing President Paul Seid (from left to right).