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Dental Tribune U.S. Edition

Expert Dental CE partners with Guardian Life The website features C.E. courses, new products and a community of dental professionals. It's open to all dental professional and also works with companies and other organizations to present custom training content to those organizations’ staffs, members or affiliates. Photos/Provided by Expert Dental CE Guardian Life Insurance of America has engaged Expert Dental CE (on the Web at to exclusively provide online C.E. courses for Guardian’s 80,000 dentists. According to Expert Den- tal CE, Guardian selected it because of its in-depth,procedurallyspecificcoursesthat arepresentedby“best-of-breed”scholarsin all areas of dentistry. Working hand-in-hand with Guardian, after first producing an introductory lec- ture on how Guardian dentists could more effectivelyandexpeditiouslysubmitinsur- ance claims, Expert Dental CE was asked to develop programs that would enhance skill sets, reduce risk and improve patient out- comes. The first two topics that Expert Dental CE designed to fulfill Guardian’s request were in endodontics and in the marginal fit of crowns. The endodontics program was divided into two modules. The first module is on diagnosis, with a bonus lecture on computed tomography imaging (worth four C.E. credits). The second module provides a compre- hensive overview of endodontic therapy. Combined, the modules review current thinking by leading scholar/clinicians in diagnosis, access preparation, instrumen- tations, irrigation, obturation, retreatment anddecision-makingonwhenanendodon- tically treated tooth should be removed and an implant inserted. The second mod- ule is worth 10 CERP-approved units. Both modules are specially priced for Guardian dental providers. Expert Dental CE describes the second program as being “a one-hour gem that is an excellent reference course for all gen- eralists.” It’s titled,“How to Achieve Excel- lent Marginal Fit & Cervical Contour with Crowns” and is presented by Dr. Charles Goodacre, dean of the Loma Linda School of Dentistry. Even the most skilled and ex- perienced clinicians should be able to learn something new and improve their work by reviewing these basic techniques from a master clinician and teacher. Dr. Goodacre identifies the three syner- gistic factors that produce good fit and cer- vical contour; he summarizes the charac- teristics of tooth preparations that support mechanical success and enhance marginal fit and cervical contour, and he provides surefire steps to fabricating good impres- sions. As a benefit of this exclusive arrange- ment, Guardian dental providers receive a 30 percent discount on all other Expert Dental CE courses and modules. Organizations interested in partnering with Expert Dental CE should contact Wil- liamMartin,managingdirector,at(212)355- 5524 or (Source: Expert Dental CE) GLO Science, a leading developer of teeth-whitening products and the win- ner of the 2012 Edison Award for ex- cellence in innovation and design, is presenting a live webinar for dental pro- fessionals on Thursday, June 13, at 5:30 p.m. EST on the Dental Tribune Study Club website. Registration is available through www., or directly at www., which is where the live webinar will be streamed and then archived for later viewing. The webinar presenter is GLO Science Co-Founder Dr. Jonathan B. Levine. The company's GLO Science Profes- sional division offers a dual teeth-whit- ening system available exclusively to dental practices. According to the com- pany, the process enables patients to see results one, 32-minute, in-office whiten- ing session — with no sensitivity. The company's patented Guided Light Optics (G.L.O.) combines heat with light in a closed-system mouthpiece, which activates the professional-strength GLO Whitening Gel and prevents whiten- ing oxygen from escaping the mouth. According to the company, the system generates faster, more efficient and lon- ger-lasting whitening results. The technology’s inventor, Levine, is a dentist and prosthodontist who has GLO Science offers webinar for dental professionals Company co-founder and inventor of the in-office, 32-minute teeth-whitening system to speak Dr. Jonathan B. Levine, co-founder of GLO Science and inventor of the GLO Science whitening technology and other dental products, is presenting a Dental Tribune Study Club webinar June 13 at www. Photo/Provided by GLO Science been in practice for nearly 30 years and also is an associate professor at the New York University School of Dentistry. Levine holds three patents and 12 “patents pending” in oral care. A nation- al opinion leader in oral health, Levine devotes much of his professional life to guiding the next generation of dentists and is the program director of the Ad- vanced Aesthetics Program in Dentistry at the NYU School of Continuing and Professional Studies. Levine also contributes his profes- sional services to humanitarian efforts and organizations. He is on the board of Foundation Rwanda, which helps the children of the 1994 genocide, and is on the advisory board of Health Corps, a national service and peer-mentoring initiative. He also donates his servic- es to Operation Smile to help correct childhood facial deformities across the globe. To learn more about GLO Science and GLO Science Professional, phone (212) 497.5175 or email — and schedule an in-office demo. The company's website is www.gloscience. com, through which www.glosciencepro. com (serving dental professionals) can be accessed. (Source: GLO Science) “ WEBSITE, page A8 or a video — highlighting different parts of your office. No. 9 — Feature a frequently-asked ques- tions section: Including a FAQ section will allow your patients to answer questions they might have about your practice — or dental care in general — without having to pick up the phone. Your FAQ page should answer most key patient questions in warm, friendly, non-clinical language. No. 10 — Make your site’s navigation simpleanduser-friendly:Makingyourweb- site’snavigationsimpleandeasytousewill help ensure a frustration-free experience for browsing patients. Avoid unconven- tional designs or layouts. Organize your navigation to focus on patient-centric in- formation. Lead with First Visits and FAQs, thenincludedoctorandteaminformation, contact information, and finally informa- tion about specific treatments. Final thoughts The Sesame Communications research study found that you have less than 90 seconds to engage a prospective patient and persuade them to further explore your dental practice. Following these ten tips will help ensure that your website connects with your patients – and gives them the information they need — from the home page on. (Source: Sesame Communications) Dental Tribune U.S. Edition | May 2013 A9INduStry NEWS