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Dental Tribune U.S. Edition

Dental Tribune U.S. Edition | May 2013 B3INDUSTRY NEWS care to their patients. The company reports that its brands have protected more than 100 million people every year for more than 25 years. Kerr TotalCare products are sold through leading dental and medical product suppliers across the globe. Kerr TotalCare is part of the KaVo Kerr Group, which is a leader in smart prod- ucts and processes that enable dental professionals to confidently optimize their work and lives. For more information about all Kerr TotalCare products, you can contact Kerr TotalCare through its website, (Source: Kerr TotalCare) TotalCare, an industry leader in dental infection prevention, has an- nounced a new corporate brand identi- ty, which the company says represents its drive toward delivering a full spec- trum of innovative solutions to the dental hygiene community. “The first major initiative will be a return to our company roots, with the addition of the name Kerr to our brand,” said Todd Norbe, president of Kerr TotalCare. “After 23 years in the industry, we understand what today's dental hygienists and other dental professionals are faced with every day. Our new brand direction will afford us the ability to offer a suite of solutions to the dental hygiene community, so hygienists can focus on providing the highest level of care to their patients.” “As of today, Kerr TotalCare will be a hygiene-focused brand, positioned to deliver products designed to address the full workflow of Dental Hygienists and Dental Assistants,” added Steve Fanning, vice president of marketing. Kerr TotalCare's new brand identity, already visible on its website, www., will be featured throughout all of the company’s ad- vertising and marketing campaigns. Additionally, throughout 2013, Kerr TotalCare will join the dental hygiene community in celebrating the 100th anniversary of dental hygiene. The yearlong celebration will kick off with the “Celebrate Hygiene” enter-to- win sweepstakes for a registration to this year’s American Dental Hygien- ists’ Association (ADHA) national den- tal hygiene meeting — the Center for Lifelong Learning (CLL) at the 90th An- nual Session from June 19–25, in Bos- ton. According to Kerr TotalCare repre- sentatives, the company's business philosophy is “all about advancing hy- giene and empowering people.” With its experience and proven solu- tions, the company is able to state that it serves 99 percent of dental practices around the world. About Kerr TotalCare The corporate headquarters is located in Orange, Calif., and its manufactur- ing facility, which it describes as being “state-of-the-art,” is in Romulus, Mich. The company’s literature describes its primary purpose as being to sup- port hygienists and other dental pro- fessionals worldwide who are dedicat- ed to improving patient health. Kerr TotalCare’ mission is to be a trusted partner that delivers innova- tive solutions across dental hygien- ists’ workflows to empower and inspire them to deliver the highest level of Kerr TotalCare takes its brand in new direction Company looks to its roots — and commits to being ‘hygiene focused’ Ad