Dental Tribune Middle East & Africa Edition

Dental tribune Middle East & Africa Edition | March-April 2013 UAE Smiles Impacted By Bleeding Gums Press Release: Procter & Gamble D ubai UAE: According to a *sur- vey conducted by Oral-B and Crest, 62% of respondents from UAE reported bleeding gums, making it one of the top 3 concerns after bad breath and sensitivity. In light of these findings, Crest is calling for consumers to be more aware about gum problems by re- vealing the causes and how to reverse the concern in four weeks. Many adults believe that they are already doing everything they can to protect their mouths and do not realize that red gums or minor bleeding during brushing or flossing can be a sign of gum problems. Commenting on these findings Dr. Essa Na- beel Al-Essa, Regional Oral-B and Crest Ex- pert explains: “Gum problems are caused by plaque bacteria at the gum line that can cause gums to swell. When left untreated, it can lead to a more serious form of gum problems, known as periodontitis, an infec- tion in the ligaments and bones that sup- port the teeth . Periodontitis, if left untreat- ed, can be a major cause of tooth loss in adults.” Dr. Essa adds, “until now, gum protection toothpastes had mainly offered brief pain numbing benefits.” Following 12 years of development, 15 reg- istered patents, 80 clinical studies, involv- ing more than 100 researchers, and more than 1000 clinical tests, Crest is proud to in- troduce - Pro-Expert Clinic Line Gum Pro- tection. The new, advanced formula provides Crest’s highest level of protection against the plaque bacteria that can cause gum problems and with regular use is clinical- ly proven to reverse in just four weeks. The technology is being recommended by den- tists not only as the solution for reversing the issue, but also as a preventive measure. Just like other Crest’s Pro-Expert tooth- pastes, Crest Pro-Expert Clinic Line Gum Protection protects against all the areas dentists check most: cavities, plaque, tar- tar, sensitivity, stains, enamel erosion and fresh breath. Pro-Expert Clinic Line Gum Protection is available now across all leading supermar- kets and pharmacies in the GCC. Toothpaste containing stannous fluoride from Crest was the first to get approved in 1955 by American Dental Association as ef- fective to in preventing caries. *In a survey conducted on a sample of 500 UAE res- idents between the age-group of 18 – 35 62% of Surveyed UAE residents suffer from bleeding gums 8 INDUSTRY