today IDS Cologne 12.3.

n In 2012, Zimmer Dental—quietly— acquired Exopro, a company founded by the father of modern dental implan- tology,Prof.Per-Ingvar(P-I)Brånemark. The strategic acquisition of Exopro addsBraziltothegrowinglistofZimmer Dental global subsidiaries and offers new opportunities in the burgeoning Latin American region. According to DentalTribuneLatinAmericasources, for its P-I brand, Exopro has spent sev- eral years researching and developing a unique and cost-effective implant sys- tem, which is now ready to be launched and distributed in Latin America and select global markets, leveraging the formidable strength of Zimmer. Brånemark first developed and proved his theory of osseointegration in Sweden in the 1950s. Over 60 years have passed since that remarkable dis- covery changed dentistry forever, im- proving the lives of millions of people around the world. Now, according to FabioGiannini,PresidentofP-I/Exopro, the company is ready to launch its new P-I product line in Brazil and other se- lect global markets where customers require a cost-effective implant solu- tion built on simplicity and ease of use. With commercial initiatives sup- ported by private equity investment funds, the P-I brand offers knowledge, contemporary science, technology, and, most importantly, a simplified approach to address modern implant dentistry demands. In2007,P-IBrånemarkjointlywith a group led by Giannini established a pilot programme in Brazil to develop the new system further. For over three years, they conducted market analyses in Brazil and in other countries and re- gions of the world. The P-I product line was finally launched in July 2011. “We developed this new implant system with a world-renowned re- searcher, P-I Brånemark, with very strong scientific backing and knowl- edge,” said Giannini. “We have prod- ucts much simpler to use than what is out there, supported by science and technologies that address the most demanding clinical needs.” Highlights of this new product line include the Functional Hybrid Implants, which feature simplified conical sur- gical preparation, platform-switching connections, and a micro and nano structured, minimally roughened sur- face(blastedandionbombarded),along with other complete and well-designed surgical and prosthetic solutions. “The P-I line of functional hybrid dental implants uses technologies de- veloped by Brånemark himself, and by other clinicians and scientists from all over the world in well-known uni- versities,” according to Giannini. WithZimmerDental’sbackingand history of global leadership and inno- vation, the initial roll-out will focus on marketgrowthinBrazil,althoughother select global markets where a cost-ef- fectivedentalimplantsystemisdesired will also be considered. “With cutting- edge technologies such as the Zimmer Trabecular Metal Dental Implant and Zfx’s digital dental solutions, as well as premiumsolutionssuchastheTapered Screw-Vent implant system, Zimmer Angled Tapered Abutments, and Puros Allograft and IngeniOs™ Synthetic Bone Grafting Particles, the new P-I product line will allow Zimmer Dental to offer an even more comprehensive range of so- lutions to clinicians to best serve their patients,” ex- plained Harold C. Flynn, Jr., Zimmer Dental president. “P-Iproducts havebeeninclin- ical use in Latin America and Europe for over eight years now, so this launch is based on solid clinical and scientific research,” Giannini added. “Brazil was a very good environment in which to test the fundamentals of our products; it was our battlefield and reason that we achieved exceptional levels of safety and performance.” With over 220,000 dentists, many of them with postgraduate qualifica- tions in dental implantology, Brazil is a formidable market indeed. In addition, several Brazilian dental implant manu- facturers are positioning themselves for a rapid expansion into world mar- kets. At IDS 2013, many of these com- panies will be present at the Brazilian pavilion. For its part, the new P-I/Zimmer Dental offering is now positioned to be a major product line in the dental implants business in Latin America and in other select markets with a demand for an economical im- plant system built on simplicity and ease of use. Exopro started as a development corporation in 1988 in Sweden, evolv- ing into a leading dental implant company owing to its research-based endeavours. Under the philosophic principles of Brånemark, its aim is to create high-performance, simple, safe andversatilesolutionsforpatientsand professionals. 7 Get your Planmeca Showroom for iPad AD AD AD 5 Harold C. Flynn, Jr. 5 Fabio Giannini. ZimmeracquiresP-I,launchesnewimplantsystem New functional hybrid dental implants to be available in LatinAmerica and other selected markets. 5 The new functional hybrid dental implants will be distributed by Zimmer Dental in select markets.