cosmetic dentistry_ beauty & science

industry news _ pain management I However, when your patient goes home and reports back to his or her family and friends about his or her dental experience, is the patient going to tell them how wonderful your secondary grooves are?Morelikely,whatthepatientwillsayiswhether you hurt him or her. What patients remember is the very beginning of the appointment, the dreaded dental injection. If you anesthetise your patients painlessly, you will be considered a painless dentist. After all, dentistry does not hurt. A filling does not hurt, an extraction does not hurt, and even a root canal does not hurt, because once your patient is anesthetised, you are practisingpainlessdentistry.Butifyouhurtyourpa- tientsduringtheinjectionprocess,youarenolonger considered a painless dentist. With the use of the DentalVibe Injection Comfort System (Fig. 1), now in its second generation, as an adjunct to the injection process, you no longer have to hurt your patients to help them. This patented, award-winning device utilises revolutionary Vibra- Pulse technology to send soothing, pulsed, percus- sive vibrations deep into the oral mucosa during the delivery of an injection. This stimulation is perceived bythesubmucosalsensoryreceptors,sendingames- sage to the brain, effectively closing the neural pain “gate”, allowing for the comfortable administration of intra-oral injections. Adults and children have reported painless injections and dentists report less stress during the injection process. The device is cordless, portable, non-threatening, easily afford- able, has been receiving rave reviews all around the world from key opinion leaders in dentistry, and has been featured on all of the TV news networks. DentalVibe is based on the Gate Control Theory of Pain, proposed by Drs Ronald Melzack and Patrick WallofMcGillUniversity,andpublishedintheScience journal in 1965. According to this theory, there is a gating mechanism located in the dorsal horn of the spinal cord. This gating mechanism either permits or prevents the sensation of pain from travelling up the spinothalamictracttothebrain.WhentheDentalVibe isusedsimultaneouslyduringtheadministrationofan injection, the pulsed vibratory impulses generated by the device travel along thick myelinated A beta nerve fibres 37.5 times faster to the brain than the sensa- tionofpainfromtheinjection,whichtravelsalongthin unmyelinated C nerve fibres. As the vibration sensa- tionreachesthebrainfirst,asignalissenttoasynapse in the spinal cord, activating inhibitory interneurons thatpreventtheactionofprojectionneurons,thereby shuttingagate,blockingthepainfromtheinjection. This is one dental product that holds universal appeal to consumers. Nobody wants to feel pain and these days patients are no longer willing to accept it, as they may have in years gone by. Therefore, Bing Innovations, the developer of DentalVibe, has launched a multimillion-dollar patient-awareness campaign, including TV commercials, print adver- tisements, cinema advertising, Internet banner ad- vertisements and a web-based dentist locator. This tremendous effort is effectively educating tens of millions of consumers on the wonderful benefits of DentalVibe for virtually painless injections and driv- ing patients to those dentists who use it. Give your patients the “WOW experience” with DentalVibe, so that both you and your patients can enjoy our wonderful profession a little bit more._ Fig. 4_ Block shot. Fig. 5_ Gate control graphic. I 35cosmeticdentistry 1_2013 Fig. 4 Fig. 5 Dr Steven G.Goldberg, DDS,fellow of the InternationalAcademy for Dental-Facial Esthetics, Inventor of DentalVibe, Founder and spokesperson of Bing Innovations drstevengoldberg@dentalvibe.com www.dentalvibe.com _contact cosmeticdentistry