today IDS Cologne Show Preview

opinion04 Show Preview IDS Cologne 2013 n The dental industry in Germany is very dynamic in every aspect, tech- nologically and economically. Partic- ularly in the last ten years, the field has seen the introduction of nu- merous preventative and treatment procedures, all of which were incon- ceivable a mere 15 years ago. New ceramic dental materials, synthetic filling materials, CAD/CAM in re- storative dentistry, digital imaging and implant treatment planning—we have been working as a team in every area, keeping the German dental in- dustry a world leader. Together, we are smart and full of ideas, as well as innovative and flexible in our think- ing. Nowhere else can you feel this morethanattheInternationalDental Show, which is to be held from 12 to 16 March in Cologne in Germany. Well, what can you expect to see at the show? CAD/CAM is in- creasingly finding its way into daily practice with an ever-expanding offering of intra-oral scanners of all varieties. Video signals, blue LEDs, the confocal principle, with or with- out scanning powder, you will have the opportunity to see and expe- rience everything within a day to help you make your purchasing de- cision. At the same time, once-closed systems can now be used with dif- ferent software, production units and scanners. This flexibility offers numerous possibilities for you to optimise work procedures in your own practice and in collaboration with your dental partners. Likewise, more and more op- tions are becoming available to you owing to developments in the dental industry. The outsourcing of dental work requiring large and expensive machinery has been en vogue for years. Recently, there has been the opposite trend, which has been a surprise to many, of insourcing pre- viously outsourced manufacturing steps. With the recent advancements in CAD/CAM technology, decisions regarding material selection can in- creasinglybetailoredtoeverysingle patient. With state-of-the-art cera- mic materials, dentists and dental technicians, for example, can work on multiple indications and with conventional metal ceramics using high gold-content alloys, which themselves are very up to date. Mod- ern rapid-prototyping procedures could also become more important in the field of high-performance ceramics. Is everything becoming digital then? The answer is yes, but every- thing is also becoming more bio- logical and interdisciplinary—nowa- days, dentists increasingly refer pa- tients to other medical specialists. The fight against periodontitis and peri-implantitis has to be viewed in the context of systematic disease, a link clearly supported and illus- trated by recent scientific results. Therefore, microbiological studies ongeneticsinparticularhavegained a more prominent role in dental science. In this field, the Interna- tional Dental Show is also expected to showcase more precise and faster procedures. In addition, innovations in the field of imaging have made their markinthehigh-techsector.Increas- ingly combined into compact hybrid systems, intra-oral cameras, fluores- cent cameras and even polymeri- sation lamps have become effective tools in the diagnosis of caries and in dental filling. Owing to these developments, I am looking forward to the up- coming International Dental Show, and particularly to your visit and expert opinion on the innovations presented there. 7 Oral Cancer Screening Device M A K E S Y O U R P R A C T I C E P E R F E C T ® 866.DTE.INFO www.DentalEZ.com Follow us! Early Detection is the Best Treatment. As a clinician, you are in a unique and important position to help Oral Cancer Screening System is a simple yet effective screening tool that utilizes three distinct wavelengths. These 3 wavelengths enhance visualization of mucosal abnormalities or premalignant dysplasia that may not be visible to the naked eye and that may lead to oral cancer. Sold exclusively through Stop by the DentalEZ® Booth #78/79 or the Henry Schein® Total Health Care Booth. Is Your Exam Complete Without an Enhanced Oral Cancer Assessment? White light General visual exam Identify what naked eye can not see Evaluate vessels around lesion Violet light Green-amber light AD nThecountdowntotheInternational DentalShow(IDS)hasstarted.Inafew weeks, the global dental community will meet once again in Cologne. TheIDSistheundisputedleading global trade show for the dental in- dustry. A visit to the trade fair halls in Cologne is a must for dentists and dental technicians, other dental staff, members of the specialist dental trade, scientists and researchers. There is no other event in which the entire dental industry—including all international market leaders—pres- ents such a wide range of products and services. The exhibition will be showcasing items from many areas, including dentistry and dental tech- nology segments; infection preven- tion and maintenance; dental serv- ices; and all of the relevant informa- tion, communication and organisa- tional channels. This year, the show will occupy 150,000 m² of exhibition space for thefirsttime.Morethan1,950compa- nies from over 55 countries will be presentingthelatesttrends,aswellas many innovations and services. Once again, the percentage of visitors and exhibitorsfromoutsideGermanywill increase, as we are expecting to wel- come 10 per cent more exhibitors from abroad than we had two years ago. Overall, 68 per cent of the ex- hibitors will be coming to Cologne from outside Germany. From this, it is clear that the IDS is cementing its po- sition as the leading global trade fair. Visitors to the IDS will be travel- lingtoColognefromallovertheworld. Two years ago, some came from as far away as the Bahamas, Trinidad and Tobago, Zimbabwe, Togo, Mada- gascar, Qatar, Oman, Laos, Cambodia, Tajikistan, Polynesia and Micronesia. This year we are expecting to wel- comemorethan120,000visitorsfrom every part of the world, professionals who want to take a closer look at the latest innovations in the industry. Suchaninternationalexchangeofex- periences and business deals is only possible at the IDS in Cologne. Visitors can be sure that there will be no lack of innovations at the fair. The industry’s innovative ca- pacity is well known, and the IDS is the largest show of innovations in the world of dentistry. However, new products and technologies are only onesideofthecoin.Asusual,thesup- porting programme will offer added value. At the Speakers’ Corner in Hall 3.1, for example, IDS exhibitors will provide information daily about new products, services and technical processes.Theywillalsoreportonthe latestscientificandresearchfindings. In addition, the German Dental Asso- ciation (BZÄK) and the Association of German Dental Technicians’ Guilds (VDZI)willroundofftheeventsatthe IDS with their professional activities. For an event of this scope, excel- lent preparation is essential. We offer visitors a number of tools to enable them to plan their visit optimally. Thesetoolsincludethecurrentupdate oftheIDSappforsmartphones,which nowfeaturesanexhibitorsearchfunc- tion and a navigation system to guide visitorsthroughthehallsandtostands of their interest. The update also pro- vides information about catering op- tions, local services and the IDS sup- porting programme. Thanks to the Business Matchmaking 365 function, exhibitors and visitors can commu- nicate with each other even before IDS 2013 begins and after it ends. The online schedule planner makes it possible to arrange meetings with ex- hibitorsinadvanceviae-mail.Anyone wantinganoverviewofthelatestprod- ucts can search for them in advance using our online innovation database. All these features will make it much easier to prepare for a visit to the IDS. You will not want to miss the IDS. It is the ideal business, information and communication platform for the entire world of dentistry. And that makesitessentialforeveryoneactive in the dental industry. I wish you a successful IDS 2013 and a enjoyable stay in Cologne! 7 The industry highlightoftheyear By Katharina C.Hamma,COO of Koelnmesse 5 Katharina C. Hamma, chief operating officer of Koelnmesse. 5 Dr Martin Rickert, Chairman of the Association of German Dental Manufacturers (VDDI). Welcome to the International Dental Show 2013 By Dr Martin Rickert,Chairman of theAssociation of German Dental Manufacturers (VDDI)