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Dental Tribune United Kingdom Edition

11Social MediaUnited Kingdom Edition February 11-17, 2013 communication capabilities that social media provides, has created the perfect storm for many businesses. So how can practices pro- tect themselves and even thrive in this potentially tur- bulent environment? For answers, let’s look at those practices that are well aware of their core values. Note if you don’t know what core val- ues are, this is a great time to learn. Know what your core values are (it helps if you know your core values per- sonally and you can then often apply similar values to your practice). Next, align your val- ues with your branding. Those businesses that are well aware of their core values and have aligned their branding and everything they do day to day are well positioned to thrive in the future. Patients will not become quieter over the years - they are becoming more vocal. People will expect more, not less. Your clients want to know who you are as a business, and as a person. If you can show your clients that you have sim- ilarly aligned values, then you will attract like-minded, high quality patients. Examples of similarly aligned values may be your belief in philanthro- py - be specific, whether it’s your support of local schools or your passion for animals and the local humane soci- ety. Those patients you attract via similar values will remain loyal, refer, and easily accept treatment from you. It’s a win-win, if you choose to embrace the fact that peo- ple want to spend their dol- lars with businesses that have meaning. Allow others to learn who you and your team are as people. Analyse your Facebook page and your Twit- ter account, and determine if they honestly represent you and your practice - in other words, do you like what you see? Social media accelerates and amplifies the truth about us as individuals. Be sure the “truth” being published about you in social media is aligned with your authentic truth and your core values, and you will be well-positioned to succeed in the future. DT About the author Rita Zamora is an international so- cial media market- ing consultant and speaker. She and her team actively co-manage dozens of dental practices’ social media pro- grams. Her clients are located across the United States and internationally. She has been published in many professional pub- lications. Rita is also Honorary Vice President to the British Dental Prac- tice Managers Association. Learn more at www.DentalRelationshipMar- keting.com or email rita@ritazamora. com. ‘If you can show your clients that you have similarly aligned values, then you will attract like-minded, high quality patients’ Customers are using their voice through social media 1.5HoursCPDPoints UPCOMING WEBINARS: 21/02/13 26/02/13 05/03/13 21/03/13 27/03/13 The clinician’s role and patient’s responsibilities in the management of periodontal disease Short Term Orthodontics for the GDP Getting Serious about Implantology with the ITI An Introduction to the uses of CEREC Technology for the GDP Perio Implant Interface - The THree P’s of Perio Over the last four years we have built a solid reputa- tion as the original and best dental webinar provider. The webinars are live and interactive to give a unique learning experience. Interact with some of the industry’s leading experts as they present the very latest in clinical practice. smile-on healthcarelearning inspiring better care Join the Dental Webinar club – sign up for free: www.dentalwebinars.co.uk