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Dental Tribune United Kingdom Edition

10 Social Media United Kingdom Edition February 11-17, 2013 Contra angle range offers: • Attractive new design • Versions with and without light available • Thermo washer disinfectable and sterilizable • 2 year warranty • Data matrix code for traceability HG-43 A 1:1 WG-56 A 1:1 WG-66 A 2:1 Some Things You can Rely On!Synea Fusion - A synthesis of design, technology and value WG-99 A 1:5 Now Only £299 Now Only £350 Now Only £525 Now Only £475 Special Prices on Top Quality Non-Optic Handpieces Whatever happens: With W&H equipment you are always prepared. Excellent quality at unbelievably low prices Non-optic slow speed handpieces without spray WE-56 1:1 Contra angle WE-66 4:1 Speed reducing HE-43 1:1 Straight handpiece Now Only £136 Now Only £175 Now Only £125 Prices shown are subject to VAT. Offers valid from 1st January 2013 to 31st March 2013 and are available for dental professionals residing in the UK and Ireland only. Not to be used in conjunction with any other offers. Terms and Conditions apply. E & O E. ISO 9001:2008 Certificate No. FS 36436 wh.com WINTER OFFERS 2013 1st January - 31st March 2013 FREE 14 day trials available at wh.com For information call 01727 874990 Top Quality OpticTurbines only £425 AT W&H PEOPLE HAVE PRIORITY S ocial media has become an integral part of dai- ly communication for many. According to Pew Re- search Center, the UK has the highest proportion of global users with 52 per cent of adults using social media services such as Facebook, Twitter and YouTube (ie: compared to the US at 50 per cent and Spain at 49 per cent). Social media also plays a large role in mar- keting, and in media overall. Consider how many television programmes, entertainment shows, news channels or well established publications, now use social media to extend the reach and longevity of their audience interaction. Social media is no longer new media. Whether businesses decide to use social media or not, it will impact them. Take for example a con- versation I recently heard at a dinner party. One of the guests was explaining about a poor review he left on Yelp for a snowboard repair shop. The dinner guest shared that this repair shop had promoted itself as “the best in customer service”. Naturally when the customer had a service issue, he expected the problem to be easily resolved - after all this business was supposed to be the best in customer service … Unfortunately, the problem was not resolved easily. This prompted the customer to ex- press his frustration on Yelp. Over time, the customer’s issue was in fact resolved. When I asked the dinner guest if he removed the poor review on Yelp, he said, “No. That business has promoted itself for years as the best in customer service. They aren’t the best, and in fact they suck at it”. Wow. The dinner guest went on to say that he wanted the public and the business to know that their “promise” of good customer service wasn’t true. This could “give other customers honest informa- tion, and also give the busi- ness a chance to rethink their customer service or their tag- line all together”. Is this what we’ve come to? A time where customers can tell businesses what their tagline should be? Absolutely. Whether we like it or not, it’s happening everywhere. Cus- tomers want the businesses they support to hear them. Not only do consumers want to be heard, they also want to know that the businesses they sup- port are aligned with their val- ues and what they believe in. Dan Pink, bestselling author of Drive and A Whole New Mind, describes this behaviour as a result of the abundant times we live in. In a recent inter- view with Oprah Winfrey, Dan and Oprah discussed how: “We no longer just want to have things; we want cool things. We want well-designed things. We want things with meaning.” This abundance mindset, combined with the Social media’s greatest impact on your practice Rita Zamora looks at how social media gives a voice to customers ‘Is this what we’ve come to? A time where customers can tell businesses what their tagline should be? Absolutely’