Dental Tribune United Kingdom Edition

Fluoridated hydroxyapatite-like layer over exposed dentine Fluoridated hydroxyapatite-like layer within the tubules at the surface *with twice daily brushing In vitro cross-section Scanning Electron Microscopy (SEM) image of hydroxyapatite- like layer formed by supersaturated NovaMin® solution in arti cial saliva after 5 days (no brushing)7 Sensodyne Repair & Protect Powered by NovaMin® Harnessing bone regeneration technology for dentistry1 Sensodyne Repair & Protect is different. It has a unique NovaMin® plus uoride formulation which: • Delivers calcium and phosphate into the patient’s saliva2-4 • Provides favourable conditions for hydroxyapatite-like reparative layer formation2,5,6 Repairing exposed dentine In vitro studies have shown that the hydroxyapatite-like layer starts building from the rst use7 and is around 50% harder than dentine.8 Protecting patients from the pain of sensitivity The newly formed hydroxyapatite-like layer integrates with the patient’s dentine by rmly binding to the collagen within it.12,16 In vitro studies have shown that the reparative layer builds up over 5 days9* and remains resistant to the chemical and physical oral challenges that your patients may encounter in their everyday lives.8-10,17 The reparative layer forms over exposed dentine and within the dentine tubules2,7,11,12 and, with twice-daily brushing, provides your patients with continual protection from dentine hypersensitivity.13-15 Advertisement feature Think beyond pain relief and recommend Sensodyne Repair & Protect 5 µm References: 1. Greenspan DC. Journal of Clinical Dentistry 2010; 21(Special Issue): 61–65. 2. LaTorre G, Greenspan D. Journal of Clinical Dentistry 2010; 21(Special Issue): 72–76. 3. Edgar WM. British Dental Journal 1992; 172(8): 305–312. 4. Arcos D et al. Journal of Biomedical Materials Research 2003; 65: 344–351. 5. Lacruz RS et al. Calcified Tissue International 2010; 86: 91–103. 6. de Aza PN et al. Materials Science: Materials in Medicine 1996; 399–402. 7. Earl J et al. Journal of Clinical Dentistry 2011; 22(Special Issue): 62– 67. 8. Parkinson C et al. Journal of Clinical Dentistry 2011; 22(Special Issue): 74–81. 9. Earl J et al. Journal of Clinical Dentistry 2011; 22(Special Issue): 68–73. 10. Burwell A et al. Journal of Clinical Dentistry 2010; 21(Special Issue): 66–71. 11. West NX et al. Journal of Clinical Dentistry 2011; 22(Special Issue): 82–89. 12. Efflandt SE et al. Journal of Materials Science: Materials in Medicine 2002; 26(6): 557–565. 13. Du MQ et al. American Journal of Dentistry 2008; 21(4): 210−214. 14. Pradeep AR et al. Journal of Periodontology 2010; 81(8): 1167−1113. 15. Salian S et al. Journal of Clinical Dentistry 2010; 21(Special Issue): 82–87. 16. Zhong JP et al. The kinetics of bioactive ceramics part VII: Binding of collagen to hydroxyapatite and bioactive glass. In: OH Andersson et al (eds). Bioceramics 7, pp61–66. Butterworth-Heinemann, London, 1994. 17. Wang Z et al. Journal of Dentistry 2010; 38: 400–410. SENSODYNE, NOVAMIN and the rings device are registered trade marks of the GlaxoSmithKline group of companies. SM3281 Sensodyne R+P Q3 2012 Advertorial- Dental Tribune 1.indd 1 23/07/2012 14:39 I DH support Dentist’s Sports Day to show human side of corporate dentistry Integrated Dental Holdings (IDH) competed among 1000 dental students from Univer- sity’s across the country in the annual BDSA (British Dental Student Association) Sports Day in Manchester. As the largest dental em- ployer in the UK, IDH spon- sored the event, whilst pro- viding water and fruit for the players from one of their mobile dental units. In a first for this typically student-only tournament, IDH teams* com- peted in both the football and netball leagues. Alex Handley, Graduate Recruitment Partner at IDH comments on the day, “De- spite getting unceremoniously thrashed by the competition we had a great day! We got to spend time with the students on a social level and had the chance to tell them, in an in- formal setting, about the ca- reer opportunities at IDH. We have a year round pres- ence in all UK Dental Schools where we are able to educate the students on the dental employment market, and we welcome every opportunity to support the next generation of clinicians.” DT IDH show they’re good sports H ealth staff are being reminded to get vac- cinated against flu to cut the risk of it spreading to patients and colleagues this winter. Frontline healthcare work- ers are more likely to be ex- posed to the influenza virus, particularly during winter months when some of the people in their care will be in- fected. It has been estimated that up to one in four health- care workers may become infected with influenza dur- ing a mild influenza season, a much higher incidence than expected in the general population. Director of Nursing Viv Bennett says: “Flu can kill, so in leading by example, and recognising the importance of having the flu vaccine your- self, you will help reinforce the benefits of immunisation and reassure people that it is safe and effective.” The NHS already faces challenges around maintain- ing its workforce during times of increased sickness, so it is vital to reduce the impact of flu to protect patient care. Being vaccinated is the only way to almost eliminate the risk of flu spreading from staff to colleagues, patients and families. DT Health staff encouraged to get flu jab 7NewsOctober 29 - November 4, 2012United Kingdom Edition