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n Henry Schein and Quintessence Publishing this Monday morning used the Greater New York Dental Meeting exhibit hall to announce a strategic partnership designed to expand the availability of oral health education to dental professionals. Henry Schein is one of the world’s largest providers of health-care prod- ucts and services to office-based den- tal, medical and animal health prac- titioners. Quintessence Publishing is a leading independent publisher of scientific and clinical information about oral health At the heart of the partnership is a joint commitment to provide the best and latest clinical information on treating oral disease so practitioners can provide the most advanced care possible for their patients. Under the agreement, Henry Schein will use its industry-leading distribution network to market in North America the book titles, pro- fessional journals and multimedia products published by Quintessence, whoseworkhasearnedmanyprestig- ious international awards during the company’s 62-year history. The companies also announced a partnership to present a co-branded symposium to explore the connection of oral health and systemic health. This symposium will be in February 2014 and will be led by Michael Glick, DMD, dean of the School of Dental Medicine at the University at Buffalo andeditorofTheJournaloftheAmeri- can Dental Association. “We are delighted to partner with Quintessence, which is known throughouttheprofessionforpublish- ing the highest-quality educational materialsdevotedtooralhealth,”said Stanley M. Bergman, chairman and CEO of Henry Schein. “Henry Schein is committed to helping improve the business of our health-care custom- ers so they can improve the lives of their patients.” “This strategic partnership with Henry Schein gives us the oppor- tunity to expand that community, one dentist at a time,” said William Hartman, executive vice president of Quintessence. “Each reader provides added depth and a new perspective to our community. Our goal is to work withacknowledgedexpertstopublish the best and most useful books within every specialty, and we know Henry Schein is dedicated to promoting this same professional excellence.” The one-year publishing agree- ment will renew automatically for successiveone-yearterms.TheHenry Schein sales network will market the Quintessence portfolio, which includes 50 professional journals and more than 1,000 book titles. Quintes- sence will manage the delivery of materials directly to customers. exhibitors22 Greater New York Dental Meeting — Nov. 27, 2012 Henry Schein and Quintessence form a strategic partnership “There’sjustsomuchhere,”hesaid. “And every year it just overwhelms you.” This year is no exception, with an exhibit hall packed with new prod- ucts and special promotions. Plenty of examples were revealed during a quick stroll Monday morning. Among them: • Rose Micro Solutions in booth No. 622 has a special loupe and light combination package from “Mama Rose” for $799. • At the TruDenta booth, No. 3302, the first 100 visitors every day get a free copy of the textbook “Under- standing,AssessingandTreatingDen- tomandibular Sensorimotor Dysfunc- tion,” released here at the GNYDM. The book’s co-authors are available at the booth at various times. • Store-A-Tooth (Provia Labs) has an easy booth number to remember, No. 3333. Stop by to learn about its tooth-based stem-cell banking system and the available specials, which also support leading diabetes research organizations. • In the Mydent International booth, No. 2215, buying two cases of Dreumex Ominicare products gets you a hands-free dispenser free (nor- mally $75). The Mydent folks say the foam hand cleaner can’t be beat on cost and the hand sanitizer has the highest kill rate. • Pick up a New York Times cross- word puzzle umbrella or a T-shirt with the subscription specials at the New York Times booth, No. 4618. • William Yamaguchi, better known as “Dr. Fuji,” has special prices on his relaxation chairs and Cyber- Relaxunitsin booth No. 1324. Lookfor him dancing/vibrating on his Cyber- Relax. • New Jersey artist Bill Lopa was painting one of his impressionistic oilsintheAmazingAnimationsbooth, No. 1900. Today, the booth has New York artist Charles Fazzino signing dedications from 1:20–5:30 p.m. • And you should stop by the Mil- lennium Dental Technologies booth, No. 2833, to get a couple cheeky com- mentsfrom“TheFakeAustinPowers.” He’ll even answer your questions about the futuristic PerioLase MVP-7 digital laser. 5 Stop by the New York Times booth, No. 4618, where Shannon Murphy has this attention-getting crossword-puzzle umbrella for new subscribers. Here at the GNYDM Henry Schein companies are in numer- ous exhibit hall booths at the GNYDM, anchored by Henry Shein Dental in booth Nos. 3140, 3225 and 3432. Visit Quintessence Publishing at booth No. 1804. 5 Henry Schein President and COO James Breslawski, from left, Quintessence Publishing Executive Vice President William Hartman and Henry Schein Chairman and CEO Stanley Bergman are working together in support of education resources for dental professionals. (Photo/Robert Selleck, today Staff) Two market leaders join forces to broaden oral health education specials 7 from page 1 5 Dr. Fuji (William Yamaguchi, PhD) in the Fujiiryoki/Acigi Relaxation booth, No. 1324, dances away on his Cyber- Relax machine. 5 New Jersey artist Bill Lopa paints live in the Amazing Animations booth, No. 1900. New York artist Charles Fazzino is in the booth today from 1:30 to 5:30 p.m. signing dedications.