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today GNYDM 2

n Patterson Dental comes to this year’s show with a new product and renewed focus on helping its custom- erssucceedintheInternetage.Itsnew partner, Chicago-based RevenueWell Systems, developed an online service that helps dental offices cut costs, attractnewpatientsandengageexist- ing patients with very little effort from the clinician and staff. RevenueWell is an online system thatusesinformationfromtheoffice’s existing practice management soft- ware (e.g., Eaglesoft, Dentrix) to auto- maticallycommunicatewithpatients, let them access their accounts online and help practices send out highly targeted marketing campaigns to the patient base. One of RevenueWell’s main value propositions is its ability to com- pletely automate more than 20 types of common patient communications. RevenueWell does this by analyzing each patient’s appointment, proce- dure and account data and sending him or her timely emails, postcards, letters, text messages and automated voice calls based on the practice’s set- tings. Some of these communications, such as appointment confirmations, birthday cards, welcome packets and post-op instructions, are focused on improving the practice’s opera- tions and delivering better patient care. Others are geared at bringing patientsbackintotheofficeforrecom- mended treatment and maintenance. This includes: • Recall and reactivation commu- nications that use a combination of email, text and direct mail messages to ensure that patients stay current with their hygiene appointments • Expiring insurance benefits reminders that remind patients to use their insurance benefits before the end of the year • Video treatment plan follow-ups, an industry-first feature that auto- matically follows up with patients who have had a treatment plan cre- ated for them but didn’t yet make an appointment to start treatment RevenueWell takes a similarly comprehensive and automated approach to solving its customers’ other marketing and patient manage- ment challenges. From automatically collecting online patient reviews to asking patients for referrals to estab- lishing and maintaining a practice’s profileacross150-plusonlinedestina- tions, the system makes the best out oftoday’sonlinetechnologiestomake practice marketing easy. “RevenueWell is the first company that we saw in the marketplace that not only gets the technology aspects of online marketing but was willing to invest into applying these concepts uniquely to the dental field,” said Tim Rogan, vice president, marketing. Patterson Dental is the only nation- wide distributor of the RevenueWell Suite and offers professional instal- lation and support for the product through its Patterson Technology Center. exhibitors28 Greater New York Dental Meeting — Nov. 26, 2012 Patterson Dental and RevenueWell get serious about practice marketing ADS Here at the GNYDM For more information on Patterson DentalorRevenueWell,stopbythePat- terson Dental booth, No. 2600. 5 RevenueWell can help you communi- cate with patients by more than 20 dif- ferent means, including text messaging. (Photo/Provided by www.sxu.hu)