today GNYDM 2

exhibitors20 Greater New York Dental Meeting — Nov. 26, 2012 Enter to win tickets to a taping of the Dr. Oz show By Robert Selleck, today Staff n InadditiontousingtheGreaterNew YorkDentalMeetingtointroducenew products and services, Crest Oral-B is using its presence here to help fami- lies affected by Hurricane Sandy. For every case of manual toothbrushes orderedatthebooth(No.4225)during the meeting, the company is donating 12 of the same model toothbrushes for personal health-care kits being distributed to people displaced by the storm. The kits are being assembled at Proctor & Gamble headquarters in Cincinnati and distributed by Mat- thew 25 Ministries across the multi- state area hardest hit by the storm. Other Proctor & Gamble personal- care products are also being included in the kits. “We really have heartfelt concern for all of the victims of Hurricane Sandy,” said Dr. Veronica Sanchez, global scientific communications ER manager at Proctor & Gamble. “And we wanted to give everybody here the opportunity to help Crest Oral-B in our efforts to help the victims of Hurricane Sandy.” Also at the booth, Crest Oral-B is inviting dental hygienists to sign up for weekly prize drawings through its Crest Oral-B Facebook page for professionals, Facebook.com/profes- sionalcrestoralb. Sanchez said prizes, which include a variety of products from Crest Oral-B and other Proctor & Gamble brands, will be given away weekly — all in honor of 2013 being the 100th anniversary of the dental hygiene profession. Sanchez said the activity isanextensionofthecompany’s“Pros in the Profession” program, in which dental hygienists nominate their peers for Crest Oral-B recognition. “It’s a great opportunity for us to celebrate the profession and this important anniversary,” Sanchez said. The prize drawings run through Jan. 31, 2014. AnotheractivityattheCrestOral-B booth unique to the Greater New York Dental Meeting is the opportunity to win tickets to the taping of an episode of the Dr. Oz television show. “This is the perfect place for this promotion because so many of the attendees are from the New York City area,” Sanchez said. Winners of the Dr. Oz tickets will be able to pick the show they want to attend (travel costs are not part of the prize). You can enter the raffle for tick- ets by buying $100 or more of Oral-B products at the Crest Oral-B booth. The drawing for the tickets is an extension of a partnership between Oral-B and the Dr. Oz show to promote dental health. An episode planned for Dec. 6 will prominently feature an Oral–B power toothbrush. Dr. Jonathan Levine, the show’s “dentist of choice” for dental-health matters, will show viewers how to use the power toothbrush. Kareen Wilson, RDH, one of the 2012 Pros in the Pro- fession winners, will also appear on the program. Crest Oral-B supports hurricane relief Dentatus introduces the new Elypse Platform n At this year’s GNYDM, Dentatus is introducing an expansion of its ANEW Narrow Body Implant System, providing doctors and their patients more treatment options. The uniquely designed Elypse Platform greatly enhancestheDentatusproductlineby blending the best features of the Atlas technique with the ANEW Implant. The ANEW Implant with the new Elypse Platform allows doctors to immediately retrofit a patient’s lower dentures with a future option of later convertingthatrestorationintoafixed restoration —all the while maintain- ing a soft silicone interface between a patient’s ridge and denture for enhanced comfort and retention. The ANEWNarrowBodyImplantsystemis anextraordinarycomplementtoother implant systems, enabling practition- ers to offer more restorative solutions for patients with insufficient bone, limited interdentinal spaces or con- verging roots. For many periodontists, it is the implant of choice for complex caseswhereprovisionalizationallows for measured, expert treatment plan- ning often required. Firstusedin2000andFDAapproved in 2004 for long-term use, the narrow- diameter 1.8, 2.2 and 2.4 single-piece ANEW Implants have met with the most precise implantology standards and have undergone rigorous test- ing, research and clinical use by the profession. ANEW Implants are made of Grade V titanium alloy, surface treated on the threaded portion, and delivered sterile. The tapered end mimics ana- tomical design and increases primary implant stability. This in turn allows the implant to be immediately loaded with a minimally invasive procedure and eliminates most postoperative challenges. With ANEW Implants, total time in treatment is dramatically reduced so that many more patients can experience a quality of life that implantology offers. With these newly introduced options, ANEW Implants offer unpar- alleledversatilitywithscrew-retained prosthetics. They are an ideal addition in the armamentarium of any doctor who routinely places implants and who on occasion must find sound and tested alternative solutions to tradi- tional implant protocols. Here at the GNYDM To learn more about Dentatus implants, visit the booth, No. 1200. 5 Dentatus’ new Elypse Platoform en- hances the company’s implant line. 5 In the Crest Oral-B booth, No. 4225, Dr. Veronica Sanchez, shows the just- released Oral-B Deep SweepTM brush head, which offers all of the effective- ness of a power toothbrush head but looks like a traditional manual tooth- brush in order to broaden its appeal to hesitant users. Here at the GNYDM Help with the Hurricane Sandy relief efforts,entertowinticketstotheDr.Oz show,signupforCrestOral-BFacebook prizes and learn all about a variety of products at the Crest Oral-B booth, No. 4225.