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Dental Tribune U.S. Edition | November 2012A16 New digital imaging line launched Air Techniques, a leading innovator and manufacturer of dental equipment, con- tinues to mark its 50th anniversary year with the launch of several new products this fall. The company’s industry exper- tiseandreputationforqualityisondisplay with the introduction of a new “family design” for its entire digital imaging line, including the Polaris® Intraoral Camera, Spectra® Caries Detection Aid, ScanX® Digital Imaging Systems, and ProVecta® DC Intraoral X-ray. The new Polaris Intraoral Camera fea- tures a sleek, rounded design and 120° button ring for unsurpassed comfort. Su- perior optics and broad focal range deliver exceptional image quality to enhance di- agnosis and case presentation. The “Fixed- Focus” technology allows all objects from 6 mm to 40 mm to remain in sharp detail — there is no need to adjust anything. The Polaris’ TWAIN interface allows for con- trolling of live video, button functionality andimagecapturedirectlyinmostTWAIN 2.1-compliant dental-imaging software thatiscapableofhandlingmultipleimage- acquisition transfers. A “Quick-Connect” feature provides true in-pocket portabil- ity and effortless room-to-room mobility. And the Polaris handpiece integrates into your existing dental unit with ease. The all-new Spectra has a contemporary look and features a 120-degree button ring for even greater comfort. Spectra is the only caries detection aid that works like Doppler radar to discover caries earlier. Spectra uses fluorescence to detect caries in fissures and smooth surfaces that may go unnoticed in X-ray images. With fluo- rescence technology, the captured data is displayed in brilliant color on a computer monitor. Cariogenic bacteria will fluo- resce red while healthy enamel fluoresces green. Unlike most other caries-detection aids, Spectra exhibits this effective visual display as well as a numerical reading. The use of a caries detection aid such as the Spectra is important in today’s dental practice for maintaining patient-centered care. Spectra enables you to practice mini- mally invasive dentistry. Risk assessment-based early diagno- sis and treatment of underlying disease can be applied before a decision is made to excavate a tooth. The new line of ScanX Digi- tal Imaging Systems sport a fresh-white and polished- silver design and increased performance — delivering a full-mouth series in just a couple of minutes. A 3.5- inch x 5.5-inch LED display illuminates blue when the system is ready for use, and changes to an amber glow while reading the imag- ing plates. The ScanX uti- lizes phosphor storage-plate technology (PSP) that offers advantages unobtainable with wired sensors. PSPs are reusable and are available in allintraoralsizes, 0 through 4, and all extraoral sizes. The PSPs are wafer-thin and perfectly shaped for patient comfort. With rounded cor- ners, and 10 times thinner than hard, wired sensors, PSP’s are always comfortable — for children and adults. With ScanX, you will elimi- nate the need for chemicals, processors, dark rooms and chemistry storage. The images produced with ScanX are of the highest quality, dis- playing 22 line pairs/mm, and 1,100 dots per inch, giving you the ultimate tool for aiding diagnosis. The ScanX line includes three models: the ScanX Classic™ for all intraoral sizes (0 through 4) and all extra- oral sizes (panoramic, cephalometric and TMJ), ScanX Intraoral™ for all intra- oral sizes (0 through 4) and the ScanX Duo™, a compact system ideal for chair- side applications for all intraoral sizes (0 through 4). The new ProVecta® DC Intra- oral X-ray exhibits clean lines and produc- es sharp, crisp images that are superb for diagnosis from a 0.4 mm focal spot. The ProVecta DC is intuitive; take just the X-ray you need by changing kV and mA in steps of 1. Other X-ray systems have these fixed at certain points. Only the ProVecta DC’s advanced circuits give you variable pa- rameters with unparalleled accuracy. Pro- Vecta DC keeps a historical account of your exposures, so you can retrieve them when needed. You can be assured that ProVecta will consume minimal power and never interfere with any other equipment in your of- fice. With an industry-first power factor correction of unity, ProVecta DC always draws clean power. The arms of ProVecta DC move freely with little ef- fort and stay put without any drift, which leads to fewer retakes and excellent X-rays quickly and efficiently. Air Techniques President John Scott said, “We are very excited to be celebrat- ing this milestone year. Our new product introductions further support our com- mitment to our customers. By listening to their needs, we continually strive to bring outstanding products into their practices that improve efficiency and patient care.” For more, visit www.airtechniques.com or contact (800) 247-8324. (Source: Air Techniques) Air Techniques marks 50th anniversary Clockwise from left, Polaris Intraoral Cam- era, ScanX Digital Imaging Systems, ProVecta DC Intraoral X-ray (wall mounted) and Spectra Caries Detection Aid (on laptop screen). Photos/Provided by Air Techniques GNYDM BOOTH NO. 2609 INDUSTRY NEWS Is a blind spot costing you thousands? By Jay Geier Odds are your practice is suffering because of a blind spot that I guarantee you’re not aware of. A blind spot that is costing you $5,000 to $54,000 a month (maybe even more). A blind spot that, if removed, could boost your new patients by 20-50 percent, maybe even as much as 100 percent. ‘Sandwich board’ gets attention, but doesn't close appointments It all started about 15 years ago. I was vice president of marketing for a large private practice in Georgia. My sole responsibility was generating new pa- tients, and my livelihood depended on it. I employed every imaginable tactic to get new patients — screen- ings, health fairs, referral programs, contests, magazine ads, newspaper and yellow page ads — just to name a few. I think I even wore a sandwich board and waved to drivers passing by at one point. It was never a question of wheth- er or not my efforts were successful. They generated hundreds of calls every month, but the hard-earned calls just weren’t translating into new patients. As you can imagine, this was a beast that had to be tackled. So I rolled up my sleeves and started sinking my teeth into it to figure out how to close the huge gap that was negating every marketing dollar spent and costing the practice thousands of dollars a day. I was able to use our practice as a learn- ing lab. I worked day in and day out to discover the blind spot and figure out how to get rid of it. I knew I had cracked Are you ignoring $5,000 or even more every month because you failed to identify and address an often-missed blind spot? Photo/Provided by Nikolay Misharev Bentson, www.dreamstime.com JAy M. GEIEr is president and founder of the Sched- uling Institute. He helps his clients reach new lev- els of success and create a lifestyle they dream of — using their practice as the vehicle. He has a unique ability for getting results in a practice by leveraging its current resources, with a primary focus on getting the staff to take more own- ership and responsibility and teaching them how to produce results. To see how your staff is performing with new patient calls, visit www.schedul inginstitute. com and click on “Take the 5-Star Challenge.” Call the office toll-free at (877) 317-6514 or send Geier an email at Jay.Geier@schedulinginstitute.com. Help your front-office staff turn more calls into booked appointments ” See BLIND, page A18