Worldental Daily Hongkong 03

theirclinics,andfilltheirappointment schedule. Three areas are impor- tant for generating new patients and maintaining excellent patient man- agement: (a) a cost-effective and tar- geted channel for connecting with new and potential patients directly; (b) keeping and retaining your pa- tientswithexcellentserviceandclini- calwork;(c)buildingyourclinic’srep- utation by encouraging patients to be your advocate and to refer others to your clinic. A healthy clinic should have80percentretainedandreferral patients.ByusingCompareClinic,we facilitate these three areas and con- nect patients directly with dental clinics with a free clinic profile. As I have worked in the field of health care for the past 12 years, friendsallovertheworldaskmewhere to go for dental or medical treatment. People may not know what the best treatment options are and which clin- icscantheytrust.Thisisevenmoredif- ficult as people become increasingly mobile, living and travelling around the world. Everyone wants to have a reliable source of reference, as health is of very high priority. In the past, we had to go through different forums. Now people can simply use CompareClinic.com for the information they need from threedifferentangles. IWhat inspired you to start Compare Clinic? Henrik Petersen: I am foreign to Singapore and it was not easy to find out where to go for medical and den- tal treatment. I used to browse differ- ent web forums and research papers to look for the best treatment and identify the best service provider. There were mainly web directories of clinics but not much information of actual patient experience. Once I was sitting at Starbucks withVirginia, and wewerediscussingitwouldbeniceto beabletogotooneplace,youcanget information for the latest treatment options, from clinical aspects and pa- tients’peer-review,andbeconnected withtherightclinicsdirectly.Mytech- nology background and Virginia’s in- dustry experience made it an easy choice to launch. We are launching nowinHongKongandSingapore,and will soon be ready to expand to other countries in the Asia Pacific region. I How can dentists and dental man- ufacturers benefit from Compare Clinic? Virginia Chan: Our public promo- tion will start from October 2012. To benefit from it, any clinic or dental facility can visit CompareClinic.com to receive a free basic profile, with the option of upgrading to a premium ac- count, which will allow them to show- casetheirservicesandengagewithour users.Formanufacturers,theycancon- tact us at enquiry@CompareClinic.com for discussing how to become a more integratedpartofourcommunity. I Thank you very much for the inter- view. News Friday & Saturday, 31 August–1 September 2012 I n this series of reports in Worldental Daily, FDI and Unilever have sought to high- light the achievements of their landmark Live.Learn.Laugh. part- nership.The partners said that they are looking forward to reporting to delegates at FDI Istanbul 2013 on further progress around the globe and demonstrating once again the partnership’s role in achieving their joint vision of improving people’s lives through better oral health. InDalian,China,Unilever’sZhong Hua brand and the Chinese Stoma- tological Association are currently working together with central and local government to improve oral health care standards in young mothers and their children by inte- grating oral health into the standard maternal and child health care sys- tem. Oral disease in young children in China is a common problem, with half of children enrolled in kinder- garten showing signs of tooth decay. Recent studies have found the pre- valence of caries in three-year-olds in Beijing to be 50.1 per cent, whilst the prevalence in five-year-olds is 73.3 per cent. The project aims to improve the oral health of 700 children by raising awareness of oral health problems among mothers with young children through oral health education, in- creasing the proportion of mothers who brush their teeth twice a day with fluoride toothpaste, and in- creasing the proportion of mothers who practise healthy feeding habits and take responsibility for the oral hygieneoftheirchildren,thusreduc- ing the incidence of caries in young children. The project uses a dental pass to promote regular visits to the dentist and teach young mothers that oral health is as important as general health in bringing up a healthy, happy child. Please remember to visit the Live.Learn.Laugh. partnership stand to find out more about the exciting oral health-improvement projects taking place around the world. Raising awareness of oral health in China 02 www.fdiworldental.org (DTI/PhotoXxx) I Dental assistants demonstrating effective oral hygiene measures on a model to a Chinese mother. WDDispublishedbytheFDIWorldDentalFederationinpartnershipwithDentalTribuneInternationalGmbH(DTI). FDI Communications Manager: Christopher M. Simpson Managing Editor: Daniel Zimmermann Editorial Assistance: Claudia Duschek Product Manager: Bernhard Moldenhauer Photographer: Wallace Chan Designer: Franziska Dachsel Executive Producer: Gernot Meyer fdi worldental daily FDIWorld Dental Federation Tour de Cointrin, Avenue Louis Casai 84, Case Postale 3, 1216 Cointrin – Genève Switzerland Phone: +41 22 560 81 50 Fax: +41 22 560 81 40 E-mail: media@fdiworldental.org Website: www.fdiworldental.org FDIWorldental Daily appears during the FDI AnnualWorld Dental Congress inHongKong,29August–1September2012.Thenewspaperandallarticles and illustrations therein are protected by copyright. Any utilisation with- out prior consent from the editor or publisher is inadmissible and liable to prosecution.The FDI or DTI will not be liable for any damages of any kind or loss of profits that might arise from information found in this publication, regardless of whether the FDI or DTI has been advised of the possibility of such damages. While all attempts have been made to ensure the accuracy oftheprovidedinformation,neitherFDInorDTIcanbeheldresponsiblefor any errors or omissions. fdi DentalTribune International GmbH Holbeinstraße 29 04229 Leipzig, Germany Phone: +49 341 48474-302 Fax: +49 341 48474-173 E-mail: info@dental-tribune.com Web: www.dental-tribune.com About the Publisher LLLpartnershiptargetsmotherswithyoungchildren 3page 1 AD