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Worldental Daily, Thursday, 30 August 2012

12 www.fdiworldental.org Business Thursday, 30 August 2012 IWithVITAEasyshadeCompact,VITA is currently offering one of the most convincing dental spectrophoto- meters on the market. With its new improved version VITA Easyshade Advance, to be available at the FDI ADWC in Hong Kong, the German company is now introducing a new device that is supposed to allow the exact determination of tooth shades within seconds. AccordingtoVITA,theuser-friend- liness and performance of the VITA Easyshade Advance was improved with a newly developed software, that combines the precision of elec- tronic measurement data with the principle of visual and standardized shade recognition. The results will ensure reliable reproducibility for dentalrestorationssincetheycannot be impaired by external influences such as ambient light or the user. Moreover, measurement data can be more easily interpreted with the de- vice which leads to less errors and a better communication between den- tal practices and laboratories. Dental patients will receive a perfect shade result at one go regardless whether restorations are fabricated using conventional procedures or dental CAD/CAM, the company said. Tooth shade measurement with VITA Easyshade Advance results are displayed in accordance with either VITA SYSTEM 3D-MASTER, VITAPANClassicalA1-D4orVITABLOC shades. VITA ZAHNFABRIK, GERMANY www.vita-zahnfabrik.com Booth G16/H19 VITA Easyshade Advance SIMPLY BETTER STRAUMANN® SLActive The next generation in surface technology designed to deliver: Higher security and faster osseointegration for every indication1,2 Reduced healing times from 6–8 weeks down to 3–4 weeks3 Increased treatment predictability in critical protocols1 More information on www.straumann.com 1 Ganeles et al. Clin. Oral Impl. Res. 2008;19:1119-1128 2 Bornstein et al. J Periodontol. 2010 Jun;81(6):809-819 3 Oates et al. The International Journal of Oral & Maxillofacial Implants. 2007;22(5):755-760 For more details see summary SLActive® Scientific Studies. FDI AWDC 2 0 1 2 VISIT US AT BOOTH # M02/N05 AD I Whip Mix has announced the market launch of its Esthetic CrossRef centered bite record that, according to the US com- pany, will enhance communica- tion between practitioners and dental labs by accurately record- ing the patient’s midline and hor- izontal plane. In addition, it will enable labs to do a final check of completed crowns or veneers by removing the upper bite material and placing the lower impression on the articulated models, the company said. Esthetic CrossRef comes in packages of 20 (vertical and hor- izontal bars & arches), and with 2 Nasion Extenders. Besides the Esthetic CrossRef, Whip Mix has also its UltiRock Premium Die Stone as well as its Denar Mark 300 articulators on display. The new series, consist- ing of three models (Mark 310, Mark 320, and Mark 330), is sup- posed to bring a new standard of interchangeability with factory set accuracy within 20 microns. Based in Louisville, Ky. in the USA and Dortmund in Germany, the company has been manufac- turing and distributing products for dental practices and laborato- ries since 1919. WHIPMIX, USA www.whipmix.com Booth E06 Esthetic CrossRef