CAD/CAM - international magazine of digital dentistry

I 47 meetings _ IDS 2013 I CAD/CAM 2_2012 specialist dental trade and importers, thus offering theopportunityofuninterruptedsalesnegotiations at the exhibitors’ stands. As in 2011, the IDS will occupy exhibition space of 145,000 m². The organisers expect the dental trade show to attract more than 1,900 national and international exhibitors. Even at this stage, many exhibitionenquirieshavebeenreceivedfrompoten- tial first-time exhibitors from abroad. Additionally, 12 foreign group presentations are expected so far. According to the organisers, the undisputed status of the IDS as the world’s leading fair for the dentalindustrywasalsoimpressivelyunderlinedby the results of an independent exhibitor and visitor survey of IDS 2011. The event brought together decision-makers from the dental profession, dental technicianstrade,specialistdentaltradeanddental industry from all over the world, which ensured great satisfaction among the IDS exhibitors. In ad- dition, 97 per cent of the German suppliers reached their key customers in the domestic market and 83percentreachedtheirkeyaccountsfromabroad. Of the foreign exhibitors, as many as 98 per cent networked with their international customers and 95percentwiththeirGermancustomers,according to the survey. Furthermore, 95 per cent of the Ger- man and 98 per cent of the international exhibitors madenewcontactswithinterestedGermanparties. Also, 81 per cent of the German and 99 per cent of the foreign suppliers acquired new international contacts. According to the survey, the majority of visitors were satisfied with last year’s IDS. Moreover, 78 per cent of the German and 81 per cent of the foreign trade visitors rated the product range as good to very good._ AllimagescourtesyofKoelnmesseGmbH.