ortho - the international C.E. magazine of orthodontics

ortho1_2012 I 49 UOBG_ preferred partner program I their doctors’ online presence and to help increase new patient case starts. “Our partnership with the UOBG solidifies our leadership position and demonstrates our combined commitment to the success of every orthodontic practice,” said Diana P. Friedman, chief executive of- ficer at Sesame Communications. “Nowit’seasyforanorthodontisttoquantifyROI on patient communications, patient engagement and marketing investments. When you look at what SesamedoesandwhattheUOBGstandsfor,youcan see why this relationship makes so much sense. Ses- ameishonoredtopartnerwiththeUOBGtoofferthis best of class system to accelerate practice growth.” In the few months that this program has been available to UOBG members, we have seen unprec- edented success and interest. UOBG members are excited to be able to redeem their UOBG coupon points for such a valuable investment in the future of their business. As a DENTSPLY GAC and UOBG practice, Drs. Groesch and Longos of central Illinois are just one of many practices taking advantage of the newest UOBGPreferredPartnerProgramfromSesameCom- munications. As a UOBG member, their office received a com- plimentary Online Effectiveness Evaluation with Sesame Communications that uncovered why their website was not performing as expected any longer. Groesch and Longos were able to use the UOBG coupons they accumulated toward the purchase of their new website, mobile site and the In-Ovation® System Provider Package of Web content through Sesame Communications. “Just days after our new website went live, we received several requests for new appointments via e-mail. Our old website functioned, but the new one is remarkably better,” said April, the office manager for Groesch and Longos._ ‘UOBG Preferred Partners must meet stringent requirements. We selected Sesame Communications because of their extensive experience in online dental marketing ...’ Gib Snow, DDS, of Lancaster, Calif., has been a Sesame member since 2001 and a UOBG member since 2008. Snow Ortho- dontics uses Sesame for all its online marketing, including its website, mobile site, search optimization, social media strategy, patient portal and reminders. ThroughtheUOBGPreferredPartnerProgram,thepracticehaditswebsiteandmobilesiteredesignedbySesame.Throughtheir Sesame marketing strategy, today Snow’s eight office locations receive an average of 463 calls per month with 88 patients per month identified as new. For more information on joining the UOBG, or the UOBG Preferred Partner offering visit www.uobg.org or speak with your DENTSPLY GAC sales representative. To learn more about Sesame Communications, visit www.sesamecommunications.com or call (877) 633-5193. _about the author ortho