ortho - the international C.E. magazine of orthodontics

I UOBG_ preferred partner program 48 I ortho1_2012 Author_Gib Snow, DDS Sesame Communications appointed to UOBG Preferred Partner Program _In late 2011, the United Orthodontic Buy- ing Group (UOBG) announced a partnership with Seattle-based Sesame Communications, a leader in cloud-based patient communication systems. Through this new preferred partner addition, the UOBG will help orthodontists meet patients where they are most likely to be found today — online. UOBG members will receive special discounts as well as the option to use UOBG coupons on select Sesame Communications online services designed to accelerate practice growth. Sesame Communica- tions joins an already impressive stable of preferred partners that the UOBG makes available to its grow- ing membership. The UOBG is dedicated to providing value to its members through its enhanced Preferred Partner Program. The Preferred Partner Program allows the UOBG to create strategic relationships with leading companies in orthodontics that offer quality prod- uctsandenhancethevalueoftheUOBGmembership throughattractivepricingandvalue-addedservices. The UOBG Preferred Partners offer exclusive op- portunities for orthodontists, often creating unique programs or services available only to UOBG mem- bers. “UOBG Preferred Partners must meet stringent requirements.WeselectedSesameCommunications becauseoftheirextensiveexperienceinonlinedental marketing,” said John Kringel, managing director of UOBG. “Sesame specializes in helping practices get found, get chosen and stay connected through tar- geted, integrated online marketing strategies. Whether a practice has an underperforming or outdated website or no website at all, Sesame can help create an online strategy to accelerate practice growth. Our members have found this partnership im- menselyrewarding.WearedelightedtohaveSesame Communications as our newest Preferred Partner.” An unchallenged leader in online behavior re- search, Sesame Communications is dedicated to helpingdentalpracticesuncoverwhatpatientswant and what works best for them in a rapidly evolving digital market. Since1999,SesameCommunicationshasevolved into a top-flight, online marketing communications technology services firm offering Web and mobile site design, patient portals, search engine optimiza- tion,socialmediaservicesincludingsweepstakesand contests,onlinemarketingandotherstrategiconline services to enhance practice growth. Sesame Communications complements these offerings with rich analytics to help better manage practice growth. In one of its most recent studies, Sesame Com- munications was able to identify the top 25 factors thatinfluencetheabilityofanorthodontist’swebsite to attract new patients. Sesame uses this research to Below: The Sesame Communications home page.